Tag: American Express

marketing pay it plan it to Amex Millennial cardmembers

Amex Gives Millennials (and Others) Payment Choice With Pay It Plan It

With marketing that is consistent, compelling and relatable – particularly among its Millennial cardmembers– Amex brings high focus and a big investment to “Pay It Plan It,” which allows Amex cardmembers to designate purchases of all sizes for payment in new ways and with greater control.

Examples of financial services influencer marketing on Instagram

How Financial Services Influencer Marketing Strives for Authenticity on Instagram

Brands on Instagram face a pretty big challenge: how to create content that achieves the level of authenticity platform users expect. One approach is to leverage the audiences of popular content creators, as in these recent posts published in partnership with top FIs, including Amex, Bank of America, Capital One, Chase, U.S. Bank and Visa.

New Amex brand campaign

Don’t Launch a Global Brand Campaign Without It

The new campaign from American Express embraces the history of the brand while breaking from a long tradition of celebrity endorsements. In this execution, instead of seeing Tina Fey at the center (literally) of the spots, we see customers. Importantly, Amex embraces both consumer and business products with the dual-purpose tag line “Don’t Do Business / Live Life Without It.”