Tag: American Express

Examples of financial services influencer marketing on Instagram

How Financial Services Influencer Marketing Strives for Authenticity on Instagram

Brands on Instagram face a pretty big challenge: how to create content that achieves the level of authenticity platform users expect. One approach is to leverage the audiences of popular content creators, as in these recent posts published in partnership with top FIs, including Amex, Bank of America, Capital One, Chase, U.S. Bank and Visa.

New Amex brand campaign

Don’t Launch a Global Brand Campaign Without It

The new campaign from American Express embraces the history of the brand while breaking from a long tradition of celebrity endorsements. In this execution, instead of seeing Tina Fey at the center (literally) of the spots, we see customers. Importantly, Amex embraces both consumer and business products with the dual-purpose tag line “Don’t Do Business / Live Life Without It.”

Chase Freedom allows point of sale credit card rewards redemption

Chase Freedom Mobile App Offers Rewards Redemption at Point of Sale

The redemption of rewards is easily the most important part of any loyalty program. Earning rewards can be passive, but redeeming them is a point of engagement between customers and brand. And when the process is satisfying for customers? It’s proven to be the best way to sustain interest in the rewards program… and the card.