Will Consumers Shop Around for Health Insurance During Open Enrollment?
Yes – ACA consumers are planning to shop around for health insurance.
Go directly to the infographic.
In fact, according to a survey we conducted just prior to open enrollment, respondents are even more likely to look for a new health plan this year than they were last year. Specifically, 85% “plan to” or “may” shop for a new health plan. (This compares to 61% last year.)
CLICK TO TWEET: More #ACA exchange enrollees plan to shop around this year. Preview the data: http://bit.ly/1M9k5f7
The healthcare consumer survey, the third conducted by Media Logic and Competiscan over the last two years, polled individuals currently enrolled in health plans via the state or federal exchanges. Among the insights provided by these health insurance consumers is an indication of what they’ll be seeking in terms of coverage for 2016:
- 41% intend to look for a similar plan from a different insurer;
- 33% intend to look for a different plan from the same insurer; and
- 26% intend to look for a different plan from a different insurer.
The full report, available next week, will contain current and relevant data from healthcare consumers and highlight opportunity areas for insurers.
CLICK TO TWEET: Do you know what #ACA consumers are looking for? Survey results & #hcmktg insights forthcoming: http://bit.ly/1M9k5f7
Sign up now for Media Logic’s healthcare newsletter to be notified upon when the report is released. In the meantime, here’s a simple infographic that previews some of the data:
Media Logic is uniquely focused on healthcare marketing – delivering breakthrough solutions that drive business for health plans. We offer deep experience in branding and lead generation… providing a strategic and creative edge in an increasingly competitive environment.
Competiscan is a full-service, competitive intelligence market research firm that enables clients to study marketing and loyalty strategies by industry, company, product or recipient demographic. Founded in 2006, Competiscan provides its clients valuable insights into the marketing strategies of competitors.
