Tag: health plan marketing

Part 7: Advancing Additional Marketing Goals with Video Content Marketing

Throughout the last six months, Media Logic’s series on video content marketing for health insurers has highlighted innovative ways in which insurers are using video, focusing on six key buckets of healthcare topics. However, there are a number of additional uses for video, and with strategic direction video can be the right method of reaching consumers.

Part 6: Promoting Health Education through Video Content Marketing

Studies have shown that consumers who are informed about their health are more likely to have better health outcomes. As such, it’s advantageous for health insurers to team up with physicians and health systems to provide their members and prospects with valuable health education video content.

Part 5: Providing Assistance through Video Content Marketing

Video content marketing is an effective way to address questions that are frequently asked of health insurers' customer service representatives. Utilizing video to “show and tell” rather than walking members or prospects through steps or processes over the phone saves time and resources for insurers and can be an easier way for consumers to get up to speed.

Parting the Sea of Sameness for Medicare Audiences

In a competitive market, exploring ways to deliver added savings, engage with members and leverage partnerships is a practical approach for enriching your plan’s value and making your product stand out from the crowd.

Part 3: Addressing Healthcare Challenges through Video Content Marketing

Whether it’s addressing headline-grabbing health crises or matters related to cost, video can be an effective way to discuss challenging topics in a clear and concise fashion, while communicating key brand messaging. Here are a few ways in which health insurers are using video to discuss topics that may be sensitive in nature.

Improve Your ROI on Telemedicine Through Better Employee Communications

Despite an impressive increase in the adoption of telemedicine coverage, only 3% of U.S. employees offered the service actually made use of it, falling far short of the ideal minimum of a 30% utilization rate. Employers can help close the utilization gap with a smart communications approach that relies on appropriate channels and the right messaging.