Everyone in health insurance marketing knows the vital importance of effectively reaching individuals who are new to Medicare. Testing new and innovative ways to connect with and engage this crucial demographic can make a significant impact on the number of leads generated and, ultimately, the membership growth of a Medicare Advantage (MA) plan.
A recent Media Logic online webinar covered new, cutting-edge strategies to nurture New-to-Medicare (NTM) consumers and convert them into MA members. The webinar featured the insights of two members of our Healthcare Marketing Innovation Team: Jim McDonald, head of strategic growth, and Josh Martin, healthcare group director.
This demographic is quickly changing, requiring marketers to re-think and refine their usual tactics. The webinar covers how to enhance the overall return on marketing investment (ROMI) by providing personalized Medicare education, elucidating the costs and differences between options, building in easy-to-use shortcuts, and more.
Watch the New-to-Medicare webinar below for fresh ideas to optimize your marketing.
To learn more about strategies to increase your NTM membership, check out our downloadable tip sheet with details on the changing demographics. Our annual survey, Media Preferences of Older Adults, gives insights into the consumption habits of the 65+ audience. And check out our recent deck on the attitudes and outlooks of the NTM group as they look toward the future.
As always, keep an eye on our blog for upcoming consumer surveys and NTM insights!
Any questions? Reach out to Media Logic today.