Many Medicare Advantage plans focus on chronic condition management once an individual is a member; however, they may gain more competitive advantage and engagement by better leveraging their benefits for chronic condition management during acquisition periods. Our blog has top-line suggestions for communicating population health management benefits to age-ins and potential switchers.
While some of us are still processing 2020, it's hard to believe that 2021 is coming to a close! A look at our top healthcare marketing blogs from the last 12 months reveals marketers' keen interest in marketing content about Medicare, New-to-Medicare, D-SNP and trends related to the 60-65+ demographic.
In year four of our Senior Media Habits Study, we look at what types of media gained momentum, caused disruption and have become part of everyday life for seniors since the COVID-19 pandemic began.
With fewer consumers switching during the Annual Election Period (AEP) each year, the New-to-Medicare (NTM) market is more important than ever. Download our New-to-Medicare Marketing tip sheet to get more insights into this quickly changing demographic.
In year three of our Senior Media Habits Study, we take a look at the ways COVID-19 has affected the media consumption of seniors.
Medicare marketing professionals know, it's not just “age-in” anymore, making it challenging to target valuable New-to-Medicare consumers. Here are a few examples of New-to-Medicare marketing campaigns from Media Logic.
In a continued effort to pique the interest of our readers, we constantly review which articles are attracting the most attention. Of the dozens of topics we covered in 2019, a few key topics and trends were very popular in healthcare marketing.
Our recently-released 2019 Senior Media Habits Study uncovered a few emerging media trends that healthcare marketers should pay attention to.
In order to optimize Medicare marketing budgets, it is important to understand ever-changing senior media preferences and habits. This is year two of our Senior Media Habits Study designed to help healthcare marketers keep tabs on the current trends.