In year three of our Senior Media Habits Study, we take a look at the ways COVID-19 has affected the media consumption of seniors.
Medicare marketing professionals know, it's not just “age-in” anymore, making it challenging to target valuable New-to-Medicare consumers. Here are a few examples of New-to-Medicare marketing campaigns from Media Logic.
In a continued effort to pique the interest of our readers, we constantly review which articles are attracting the most attention. Of the dozens of topics we covered in 2019, a few key topics and trends were very popular in healthcare marketing.
Our recently-released 2019 Senior Media Habits Study uncovered a few emerging media trends that healthcare marketers should pay attention to.
In order to optimize Medicare marketing budgets, it is important to understand ever-changing senior media preferences and habits. This is year two of our Senior Media Habits Study designed to help healthcare marketers keep tabs on the current trends.