In order to optimize Medicare marketing budgets, it is important to understand ever-changing senior media preferences and habits. This is year two of our Senior Media Habits Study designed to help healthcare marketers keep tabs on the current trends.

In order to optimize Medicare marketing budgets, it is important to understand ever-changing senior media preferences and habits. To help healthcare marketers keep tabs on the current trends we surveyed over 400 men and women aged 64 and older on their media habits.