Patients represent a big opportunity for Medicare Advantage member growth for payviders and health plans with strong provider relationships. At the same time, two critical factors can impact healthcare marketing in medical settings: Centers for Medicare and Medicaid Services (CMS) regulations and clinical staff buy-in.
Our recent webinar detailed five ways payviders and health plans with strong provider relationships can maximize Medicare conversions by inspiring clinical buy-in while adhering to CMS regulations. The online seminar about how to convert patients into Medicare members featured the insights of David Schultz, Media Logic founder and CEO.
Here are our five tips for maximizing patient conversion compliantly.
- Build on patient-provider trust to drive referrals.
- Leverage the healthcare facility for on-premise marketing opportunities.
- Segment provider affiliation communications based on patients’ current plans.
- Educate health system employees (after all, the right Medicare coverage leads to better patient health outcomes).
- Maximize health plan-led marketing efforts by incorporating provider support, member testimonials, and audience insights in marketing communications.
Watch the full webinar below for more details and strategic recommendations for health plans.
For more insights, check out our overview on payviders, a blog on the outlook for payvider plans, and recommendations for how plans with strong provider relationships can optimize their content marketing. Keep an eye on our blog for additional webinars, consumer insights, and industry perspectives coming soon.
Any questions about how to convert patients into Medicare members? Reach out to Media Logic today.