There's definitely a lot of news coming from the Centers for Medicare & Medicaid Services (CMS) lately, providing greater flexibility for health insurers to design and market Medicare Advantage plans that stand out.
New CMS rules allow Medicare Advantage plans to add supplemental benefits. This offers innovative health plans the opportunity to introduce new and compelling features... and gives healthcare marketers the chance to effectively promote them.
The good news is that if you’re reading this, you survived one of the most demanding AEP's on record! Ready to do it again? Here are three ways to enhance your Medicare Advantage Plan marketing efforts... yes, starting now.