A recent Media Logic online webinar covered new strategies to help Medicare marketers break through the AEP clutter and better engage with Medicare prospects. The online seminar featured the insights of two members of our Healthcare Marketing Innovation Team: Jim McDonald, head of strategic growth, and Josh Martin, healthcare group director.
Looking at the greatest membership gains and losses overall doesn't quite paint the whole picture. We looked at changes by plan type and noticed something interesting: Some of the biggest winners didn't gain across product types, but just one or two types of plans.
Several co-brand MA plans – three of which were announced in the second half of 2023 – were open for enrollment during the 2024 AEP. We analyzed how these offerings were promoted in direct mail and social media and looked into how the plans fared in terms of enrollment numbers.
The Centers for Medicare & Medicaid Services (CMS) announced a Request for Information (RFI), inviting the public to provide feedback on the Medicare Advantage (MA) market. This is part of the ongoing Biden-Harris Administration effort to increase MA transparency, promote competition and improve usage of MA data. Here's what to know.
In the hopes of benefiting consumers, the Centers for Medicare and Medicaid Services (CMS) proposed several rules in late 2023 that could impact Medicare Advantage (MA) marketing. The rules aim to crack down on predatory MA marketing tactics and improve marketplace competition by limiting payments to brokers, among other changes. Here's what the proposed adjustments entail.
Due to the significant level of interest in payvider plans, we decided to check in again with our CEO, David Schultz, to get his take on the payvider market today and where it's headed. Here are his insights.
With the 2023 Annual Election Period behind us, we took a look at overall enrollment numbers in Medicare Advantage plans to identify which insurers had substantial enrollment gains. While a lot goes into the marketing of a successful AEP, direct mail continues to be a large driver of interest and likely plays a key role in overall marketing success.
Over the past five years, aggressive marketing campaigns for Medicare Advantage plans have overwhelmed and confused consumers with sometimes-empty promises of extra benefits and no premiums. At Media Logic, we are confident that our regional health insurance clients have always played by the rules and treated prospects with respect. We take pride in our commitment to ethical marketing practices, and we know our clients do too.
In 2021, the Centers for Medicare and Medicaid Services began updating the customer-facing homepage and relevant linked pages on Medicare.gov. When we compared screenshots from 2021 to the same webpages in 2022, we noticed substantial improvements in clarity, stylization, ease of navigation and readability. Click through our slide deck to see the biggest changes from year to year.
Each year at Media Logic, we look at overall enrollment numbers to see which health insurers had substantial enrollment gains. We also compile direct mail creative examples.