Tag: Medicare Advantage plan

When Geisinger Health Plan faced a Medicare Advantage product termination, Media Logic partnered with Big Data Studios to re-enroll affected members through a hyper-personalized campaign spanning video, direct mail, email, and dynamic microsites. The result: members who engaged renewed at rates more than 11 percentage points higher than those who didn't. Personalization at scale isn't a pilot — it's a proven strategy.

Over the past decade, the Medicare Advantage (MA) market has seen tremendous growth – not just in enrollment, but in the generosity of plan benefits. From expanded dental and vision coverage to over-the-counter allowances and fitness perks, health plans entered an arms race to offer more. But that era has come to a close. We’ve […]

In a competitive Medicare market, member retention has become a top priority. By using data to personalize outreach based on health needs, demographics and preferences, health plans can significantly increase engagement and loyalty. Download our tip sheet to keep best practices handy as we head into 2025 and the Medicare Advantage Open Enrollment Period.

In healthcare marketing, identifying and understanding your audience is the cornerstone on which nearly all other aspects of strategy and planning are built. We helped a Medicare Advantage (MA) payer enhance their marketing efforts by applying segmentation to the prospect universe, creating rich, actionable personas and delivering more personalized, effective messaging across multiple channels. Read the case study and download our Audience ID and Segmentation tip sheet.

The combination of CMS rule changes, financial pressures and the distraction of the hotly contested presidential election were already creating anxiety for payers as they prepare for the 2025 AEP. Now, you can add to the mix the uncertainty stemming from a series of lawsuits against CMS. As these lawsuits continue a trend of disruption facing the healthcare industry, here's what healthcare marketers should keep in mind.

Patients represent a big opportunity for Medicare Advantage member growth for payviders and health plans with strong provider relationships. At the same time, two critical factors can impact health care marketing in medical settings: Centers for Medicare and Medicaid Services (CMS) regulations and clinical staff buy-in. Our recent webinar, featuring the insights of David Schultz, Media Logic founder and CEO, detailed how payviders and health plans can convert patients into Medicare members.

A recent Media Logic online webinar covered new strategies to help Medicare marketers break through the AEP clutter and better engage with Medicare prospects. The online seminar featured the insights of two members of our Healthcare Marketing Innovation Team: Jim McDonald, head of strategic growth, and Josh Martin, healthcare group director.

Looking at the greatest membership gains and losses overall doesn't quite paint the whole picture. We looked at changes by plan type and noticed something interesting: Some of the biggest winners didn't gain across product types, but just one or two types of plans.

Several co-brand MA plans – three of which were announced in the second half of 2023 – were open for enrollment during the 2024 AEP. We analyzed how these offerings were promoted in direct mail and social media and looked into how the plans fared in terms of enrollment numbers.

The Centers for Medicare & Medicaid Services (CMS) announced a Request for Information (RFI), inviting the public to provide feedback on the Medicare Advantage (MA) market. This is part of the ongoing Biden-Harris Administration effort to increase MA transparency, promote competition and improve usage of MA data. Here's what to know.