Tag: payviders

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Media Logic’s Top 10 Healthcare Marketing Blog Posts of 2022

As healthcare marketers, we keep an eye on the trends in the industry and how marketing can have an impact on consumers. We put together a list of our top 10 healthcare marketing blogs from the last 12 months. These articles reveal marketers' curiosity in content about Medicare, New-to-Medicare, D-SNP and trends related to the 60-65+ demographic. Sit down, kick back and take a look at some of the year's trending topics and discussions in healthcare.

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3 Content Marketing Tips for Payvider Health Plans

Our Social Content Marketing Team has found that the payer/provider relationship provides unique opportunities for healthcare content marketers to create and share interesting, useful content to reach your target audiences online. Here are a few tips based on our team's experience.

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How to boost the “B2C” in B2B2C Healthcare Marketing

Historically, many digital health companies leaned into B2C2B marketing as their go-to-market strategy. The go-to-market strategy of B2C2B companies is to first build a strong end-consumer base, a logical way to develop the credibility and brand value needed to sell into payers, providers and enterprises for larger scale growth. But 34% of these B2C2B companies eventually evolve their model from B2C2B to B2B2C. Here are some strategies to help engage healthcare consumers and create a win-win for your B2B partner and your bottom line.

HC Insights - The payvider trend

The Payvider Trend: Why it is Surging and What It Means

The concept of "payvider" is not a new one the industry has tested and launched value-based partnerships between payers and providers for many years. We explore the payvider trend within the Medicare space, what these models look like and what's to come.