For our recent campaign with Piedmont Community Health Plan, Media Logic created an integrated effort built on years of agency Medicare best practices. Featuring targeted direct mail, a custom microsite and paid search, the campaign positioned Piedmont Medicare Advantage (PPO) as an expert ready and willing to make the process of Medicare easier.
The DM package teased a few bits of helpful information and presented consumers with the chance to get a free simple guide to all things Medicare.
The microsite then continued the conversation with an easy-to-understand breakdown of the “Medicare ABCs,” a helpful timeline to the age-in process, tips for choosing a plan and videos designed to address common Medicare questions.
See a few examples of creative from the campaign below:
Tags: client work spotlight, new work spotlight, Piedmont Community Health Plan