With a focus on lead generation for their Medicare Annual Election Period, long-time client MVP Health Care once again entrusted Media Logic with the challenge. Our goal? To break through the clutter of AEP advertising, increase media efficiency, enhance digital engagement, and leverage their expanded salesforce and enhanced call center.
Embracing MVP’s desire to promote one-on-one consultations with prospects, we developed a concept that showcased the personal connection promised by MVP – based on a simple conversation over coffee (including the incentive of a Dunkin’ Donuts gift card). The campaign was fully integrated across print and digital channels, including direct mail packages, email nurturing, paid search and a highly successful full-page newspaper wrap.
Our strategy contributed to a successful open enrollment for MVP, including growth in key markets, and provided us with insights and metrics to optimize their future marketing efforts.
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With the 2023 Annual Election Period behind us, we took a look at overall enrollment numbers in Medicare Advantage plans to identify which insurers had substantial enrollment gains. While a lot goes into the marketing of a successful AEP, direct mail continues to be a large driver of interest and likely plays a key role in overall marketing success.
Our team examines the explosion in youth banking accounts and looks to Chase as a brand that demonstrates best practices in acquisition efforts aimed at Chase First Banking customers.
New data from Insider Intelligence confirms the trends: Banks need to step up mobile and digital banking – and marketing! – efforts if they hope to compete with fintech for Gen Z customers.
