Medicare marketing professionals know, it's not just “age-in” anymore, making it challenging to target valuable New-to-Medicare consumers. Here are a few examples of New-to-Medicare marketing campaigns from Media Logic.
During the 2019 Medicare AEP, Media Logic guided our clients through a successful open enrollment with strategic planning, breakthrough creative and flawless execution.
For our recent campaign with Piedmont Community Health Plan, Media Logic created an integrated effort built on years of agency Medicare best practices. The campaign featured targeted direct mail, a custom microsite and paid search.