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Fortitech Premixes: Seeing the Benefits of Eye Health

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Fortitech Premixes: Seeing the Benefits of Eye Health

Fortitech Premixes’ recent campaigns have centered around specific health conditions… in this case, eye health. Emphasizing the benefits to the end consumer, the integrated campaign consisted of a range of magazine, online banner ads and emails – all directing food and beverage manufacturers to a landing page with the offer of a free technical paper.

The paper itself then detailed the potential eye health benefits of key nutrients, as well as the advantages of using Fortitech’s custom nutrient premixes during development.

By uncovering potentially overlooked opportunities and outlining how to connect with new consumer segments, Media Logic continues to help Fortitech Premixes find a successful strategy for “Strategic Nutrition.”


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