When Media Logic began developing a new brand positioning for HAP, they knew right where to start: with consumers. Using quantitative and qualitative research, Media Logic uncovered a core set of themes which were then narrowed down, based on HAP’s current and future strategic goals.
The result was a credible and ownable positioning that showcased HAP’s ability to provide personal attention and treat customers like individuals. This positioning was then translated into a year-round branding campaign to help keep HAP top of mind as the insurance provider that takes healthcare personally.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Media Logic surveyed Millennial and Gen Z consumers to understand the sentiments, attitudes, usage patterns and factors impacting novel use of debit cards. Get the report with results and marketing implications here.
Organic content represents an opportunity to reach LinkedIn's valuable audience. We recommend defining your goals and executing a LinkedIn-specific content strategy. As you do so, these organic LinkedIn content tips will help you make the most of your efforts.
With 31 million lives insured through Medicare Advantage and growing competition for switching opportunities, it is critical to find the best ways to engage shoppers during AEP. Our recent consumer insight survey delved into buyers' experience with the 2024 AEP to gain perspective and provide marketing professionals with actionable insights.
