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Animated videos help technology company drive sales.

During the course of developing an app for salespeople to use in one-on-one presentations, Fortitech partnered with Media Logic in the production of a series of animated explainer videos.

Each vignette focused on one aspect of the industry leader’s approach to custom nutrient premixes – detailing everything from how ingredients were sourced to the company’s commitment to ensuring quality. Using strong, simple visuals and clever transitional elements, the videos distilled complex stories into easily digestible narratives, helping Fortitech make a clearer, stronger case to prospective customers.

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