Tag: marketing campaign

marketing pay it plan it to Amex Millennial cardmembers

Amex Gives Millennials (and Others) Payment Choice With Pay It Plan It

With marketing that is consistent, compelling and relatable – particularly among its Millennial cardmembers– Amex brings high focus and a big investment to “Pay It Plan It,” which allows Amex cardmembers to designate purchases of all sizes for payment in new ways and with greater control.

The Verizon Droid Campaign: Love It or Leave It?

The Verizon Droid Campaign: Love It or Leave It?Though it has been out for more than a month, an incidental comment about Verizon’s Droid campaign made today by our Director of Media Integration triggered a torrent of comments from our designers. The debate: is the Droid campaign cool? Well targeted? Creepy? Here's what we think.