With its Shop Small campaign, American Express is recognizing – and acting on – consumer sentiment pointing to the value they place on local businesses and their desire to help. Here, our financial services marketing team details the strategy behind the campaign and the tactics it deploys.
With marketing that is consistent, compelling and relatable – particularly among its Millennial cardmembers– Amex brings high focus and a big investment to “Pay It Plan It,” which allows Amex cardmembers to designate purchases of all sizes for payment in new ways and with greater control.
Media Logic helped Fortitech Premixes continue their streak of successful campaigns driving sales with innovation and insight.
Though it has been out for more than a month, an incidental comment about Verizon’s Droid campaign made today by our Director of Media Integration triggered a torrent of comments from our designers. The debate: is the Droid campaign cool? Well targeted? Creepy? Here's what we think.