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Innovative solution combats rising healthcare costs.

Reducing healthcare costs while still offering a high-quality health plan is an annual challenge for employers – especially as premiums continue to rise. So Health Net, a California-based managed care organization serving nearly 5.3 million individuals across the country, developed a roster of innovative tailored network health plan solutions named SmartCare…and tapped Media Logic to promote the new offerings to select employer groups in CA.

The campaign included targeted direct mail, email and a landing page. It also involved the development of an e-book, which was used to recruit prospects to register and ultimately help educate potential new members about the plan design.

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