Fortitech Premixes: Added Visual Interest Helps Increase Leads
As a leading custom nutrient premix supplier, Fortitech Premixes is usually the first to know about new health trends. In fact, innovative manufacturers around the world rely on that fact.
Anti-inflammatory ingredients had the potential to be big, so Fortitech Premixes was looking for a way to boost its latest marketing effort.
Building off the success of previous campaigns, Media Logic worked with Fortitech Premixes to increase the scope of its marketing effort, developing a more robust drip email campaign, a new visually-driven microsite, print and banner ads and special placement in an electronic trade publication that included an embedded video.
The newly expanded campaign really delivered, including almost four times more downloads than the previous campaign, an 82.4% increase in form completions and a 52% bump in new user registrations.
The new microsite format has now been adopted as the template for additional campaigns, consistently generating strong returns. It’s a great reminder of how putting a new spin on a tested approach can help amplify an effort even further.
