10 Practical Ways Banks and Credit Unions Can Put Facebook Apps to Work
The row of boxes beneath a brand’s cover photo showcases its apps. Formerly known as “tabs” (some still use that lingo), Facebook apps “enhance your experience on Facebook with engaging games and useful features.” Some standards are “photos,” “videos,” “notes” and “events,” but brands can create custom apps, as well, as long as they comply with the Facebook platform policies.
How are banks and credit unions customizing Facebook apps? Most commonly, financial services institutions use Facebook apps for branch and ATM finders, contact forms and promotions/contests. (Remember: According to Facebook guidelines, if your promotions run on Facebook, they must be done via app; see “Is Your Bank’s Facebook Promotion Legal?”)
However, a number of financial services institutions are getting creative with their apps, and we’ve pulled together some inspiration for you. Here are 10 practical ways banks and credit unions can put Facebook apps to work:
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Like these ideas? Great! We hope you get started, but don’t forget: update or retire apps that get outdated, and monitor those you keep to ensure that they continue to function properly and comply with any future updates to Facebook regulations.
