Recognition of observances can humanize financial services brands and boost engagement… as long as it’s done right. We share good examples from the industry and list strategies you can apply to your social content.
Done well, TikTok’s short-format videos can pack a punch. The key is to master both the message *and* the delivery. Here, we’ve identified TikToks from banks and credit unions that we think get it right.
Facebook advertising restrictions impact audience targeting for financial services. Get what you need to know to adjust new and ongoing marketing campaigns accordingly.
For effective bank and credit card marketing, consider what consumers want (and expect!) from financial institutions and products in 2022.
Pull on your most comfortable pandemic sweatpants, grab a cup of coffee and get comfortable as we recap our most popular content of the year. We hope it provides you with a fresh perspective and renewed energy to tackle 2022—and whatever it may bring!
This overview from our Emerging Media Team answers some of the early questions about Clubhouse. It features a brief background, notes about what differentiates Clubhouse, consideration for its financial services marketing potential and starter recommendations for financial brands.
FNBO’s Cashology is part content marketing strategy (with a designated section on the bank’s blog) and part online community (with a dedicated Facebook Group), with the latter adding a key engagement component.
Our team agrees that marketers should explore these strategies from Mintel in B2C campaigns and, to that end, we are building upon the Mintel findings by sharing insights from Media Logic’s experience.
TikTok's popularity with GenZ consumers provides marketers with a snapshot into how members of GenZ express themselves and what they are passionate about.
Facebook's first-ever Super Bowl ad focused on Groups. This should tell financial services marketers to think about a Facebook Groups marketing strategy if you haven't already.