Tag: social media for financial services

Apply new thinking to financial services mobile marketing and customer loyalty

7 Questions to Ask as You Expand Mobile Marketing and Loyalty Programs in 2017

As mobile and loyalty both continue to gain momentum through 2017, they’ll require fresh thinking from brands, including financial services companies. We agree with Social Times: “The strategy needs to go beyond just having an application or a stagnant loyalty program.” Thinking on other marketing fronts – such as social media and personalization – must evolve, as well.