Branch grand openings represent opportunities not only to evolve the brand’s physical footprint but also to grab market share from competitors. This is especially true in densely trafficked and populated urban markets.
Grand Opening Celebations (GOCs) will continue to thrive as banks across the U.S. better understand their communities (and their expectations)... and know who will show up and party right along with them.
Bank branches that focus solely on the transactional nature of business conducted there are missing an opportunity to “make the branch visit a brand experience.”
Although digital banking and mobile wallets dominate much of the financial services conversation on customer experience, “[Banking] is still a people business at heart.” And that’s exactly what we found in a quick review of bank and credit union social streams: branch events that focus on human interaction and relationship-building.
Most commonly, financial services institutions use Facebook apps for branch and ATM finders, contact forms and promotions/contests. However, a number of financial services institutions are getting creative with their apps, and we’ve pulled together some inspiration for you. Here are 10 practical ways banks and credit unions can put Facebook apps to work...