Recognizing milestone events—like member birthdays or anniversaries—not only promotes loyalty but also shows appreciation. As Competiscan’s Senior Director of Insights Jessica Duncan explains, customer appreciation has always been a best practice, but it picked up even more momentum this year.
To avoid missing out – and to capture attention and get ahead on learning from the environment – some FIs are already experimenting. We explain exactly what these pioneering brands are doing in the space and share some early intel on the kinds of opportunities that exist for financial services brands in the metaverse.
Considering the expectations of consumers and the business impact of digital engagement, banks and credit unions don’t have an option to sit this one out. Media Logic lists the industry trends that are making strong digital channels necessities for FIs.
Done well, TikTok’s short-format videos can pack a punch. The key is to master both the message *and* the delivery. Here, we’ve identified TikToks from banks and credit unions that we think get it right.
Facebook advertising restrictions impact audience targeting for financial services. Get what you need to know to adjust new and ongoing marketing campaigns accordingly.
We've spotted three key financial services direct mail marketing trends that are supported by our work in the industry and analyses of consumer data: how much direct mail is in-market, which direct mail package formats are preferred and how direct mail is responding to consumer adoption of the USPS Informed Delivery service.
This advice pulls no punches. Click for virtual event best practices, plus examples from banks and credit unions!
As part of a review of how Chase's new branches fit into the overall state of U.S. branch openings, we offer a tour of one of the brand's first enhanced branches, with modern design, collaborative spaces and access to "Chase Chats" on financial health.
Checking accounts still sit at the core of the banking relationship, and so FIs continue to compete on benefits, features, digital options, level of servicing and more, resulting in brand new iterations of a traditional product.
Customer perceptions about credit card communications are likely a source of dissatisfaction, says JD Power. Here's what we found!