Many financial institutions can speak to their EMOB initiatives, but seldom are we able to get our hands on formalized plans that we can review and use to inform our recommendations. Why? Because more often than not, formalized EMOB plans don’t exist.
If you imagine a strategy for 2019 that hits the trifecta -- it builds relationships, it provides customers with clear value *and* it offers measurable ROI -- there’s a good chance that winning strategy is a content marketing strategy.
Targeting the 65+ audience requires an integrated, diverse media approach. Use results from Media Logic’s 2018 Media Habits Study to optimize channel selection and reach current and potential customers effectively.
Many financial institutions invest in ongoing marketing campaigns that target cardholders who are simply carrying the wrong credit card. We explain how this happens and how to fix it, including tactics that increase spend, share of wallet and customer satisfaction.
Although the unique features of the Regions Now Card may appeal to Millennials, the prepaid card's marketing misses that opportunity and leads with its more common benefits instead.
Among the options available to digital marketers are two very similarly named tactics: retargeting and remarketing. In practice, some treat them as if they are the same, but they are probably more different than alike.
We advocate for marketing that builds rapport, not through parroting the vocabulary, but by engaging in a way that’s authentic to the brand and helpful/relevant to the Millennial consumer.
In the Super Bowl this year, we saw a trio of financial service “disruptors” use the tried and true Super Bowl brand spot to declare how they differ from traditional banks, while two older financial companies used less traditional tactics as part of their approach.
Companies like Google, Apple, Uber and Amazon have ratcheted up consumer expectations. And now even more complex industries, such as financial services, are being held to the same standards. And we’re already seeing its impact.
Our “Millennial Marketing Showcase” features examples from Chase, Sun Trust, Citi, Discover, Navy Federal Credit Union, Capital One, Synchrony Bank and more. We think when you take a look at what others are doing to translate their Millennial know-how into creative marketing, you’ll discover ideas for making your own Millennial outreach more effective.