We've spotted three key financial services direct mail marketing trends that are supported by our work in the industry and analyses of consumer data: how much direct mail is in-market, which direct mail package formats are preferred and how direct mail is responding to consumer adoption of the USPS Informed Delivery service.
This advice pulls no punches. Click for virtual event best practices, plus examples from banks and credit unions!
As part of a review of how Chase's new branches fit into the overall state of U.S. branch openings, we offer a tour of one of the brand's first enhanced branches, with modern design, collaborative spaces and access to "Chase Chats" on financial health.
Checking accounts still sit at the core of the banking relationship, and so FIs continue to compete on benefits, features, digital options, level of servicing and more, resulting in brand new iterations of a traditional product.
Customer perceptions about credit card communications are likely a source of dissatisfaction, says JD Power. Here's what we found!
COVID has caused spikes in traffic to ATMs and drive-up tellers. Some FIs are actively marketing the options, which may impact retail banking going forward.
Our list of over 20 active financial services podcasts, plus considerations for banks and credit unions that want to use the extremely popular medium to engage customers and prospects.
Proven best practices for financial services marketing -- and good instincts -- are still available to brands as they respond to challenges related to COVID-19. The Financial Brand article by Marous has some great suggestions for how to put them to use, and we've organized them into a few basic principles to guide the required shift in your marketing campaigns moving forward.
How do you know when you’re “ready” for a rebrand? For Citizens Bank, it was when their customer data told them so. We take a look at how “Made Ready” targets a new kind of customer journey and builds emotional affinity for the brand.
Creative financial education campaigns like this not only show that FIs can push beyond what they’d consider traditional marketing but also make a good case for it being necessary in order to cut through the noise and get consumers engaged with the brand.