The COVID-19 pandemic has put a spotlight on telemedicine. Telemedicine providers and healthcare marketers can work together to strategically take steps to grow and sustain patient engagement.
While we've seen a number of co-branded, payer-provider partnerships announced in the past, this type of joint branding between two insurance companies stands out as unique.
What do you get when you cross a world-renowned health system with a technology-focused health insurance startup? The Cleveland Clinic-Oscar experience – a co-branded individual health insurance plan for consumers in Northeast Ohio.
Currently, there’s a gap between telemedical technologists and medical providers, and the cost is the loss of opportunity for more positive patient outcomes. In order to fully utilize telemedicine to its potential, physicians need to become part of the solution.
With Millennials expressing difficulty in navigating traditional health systems, how can providers and insurers connect with this important group of consumers? New approaches are needed and evidence suggests that telemedicine may be the right fit for this tech savvy, cost conscious generation.
Cityblock, a new kind of healthcare system, plans to partner with community-based organizations, health plans and provider organizations to reconfigure the delivery – both physically and virtually – of health and social services.
Amongst the many areas where healthcare provider shortages exist, one of the most critical is in mental healthcare and psychiatry. Telepsychiatry presents a new opportunity for patients, providers and health plans, alike. Here are three guidelines for optimizing utilization of telepsychiatry services.
During a time when the healthcare landscape is littered with uncertainty, looking back may help healthcare marketers shape strategic decisions moving forward. While the future of the healthcare industry lacks predictability, a scan through Media Logic’s top blog posts of 2016 reveals a number of topics that will continue to influence healthcare marketing in 2017.
Despite an impressive increase in the adoption of telemedicine coverage, only 3% of U.S. employees offered the service actually made use of it, falling far short of the ideal minimum of a 30% utilization rate. Employers can help close the utilization gap with a smart communications approach that relies on appropriate channels and the right messaging.
When it comes to telemedicine, Millennials are a natural fit. Through the right service offerings, proper implementation, and smart marketing tactics, Millennials can pave the path for telemedicine.