The concept of a digital front door – in which an AI-driven triage would steer consumers to the best possible care option before they set foot in an actual hospital, urgent care or doctor's office – promises the "win-win-win" of better patient outcomes, lower costs and an improved consumer experience.
As healthcare marketers, we have seen the unprecedented, disruptive impact that COVID-19 has had - and will continue to have – on the industry. We tuned in virtually to HLTH 2020 (#HLTH2020) and found a few interesting takeaways for healthcare marketers to keep an eye on.
The COVID-19 pandemic has put a spotlight on telemedicine. Telemedicine providers and healthcare marketers can work together to strategically take steps to grow and sustain patient engagement.
With mental healthcare services in high demand, now’s the time to scale up systems to engage members with telemental services.
While we've seen a number of co-branded, payer-provider partnerships announced in the past, this type of joint branding between two insurance companies stands out as unique.
What do you get when you cross a world-renowned health system with a technology-focused health insurance startup? The Cleveland Clinic-Oscar experience – a co-branded individual health insurance plan for consumers in Northeast Ohio.
Currently, there’s a gap between telemedical technologists and medical providers, and the cost is the loss of opportunity for more positive patient outcomes. In order to fully utilize telemedicine to its potential, physicians need to become part of the solution.
With Millennials expressing difficulty in navigating traditional health systems, how can providers and insurers connect with this important group of consumers? New approaches are needed and evidence suggests that telemedicine may be the right fit for this tech savvy, cost conscious generation.
Cityblock, a new kind of healthcare system, plans to partner with community-based organizations, health plans and provider organizations to reconfigure the delivery – both physically and virtually – of health and social services.
Amongst the many areas where healthcare provider shortages exist, one of the most critical is in mental healthcare and psychiatry. Telepsychiatry presents a new opportunity for patients, providers and health plans, alike. Here are three guidelines for optimizing utilization of telepsychiatry services.