Tag: social media marketing

Graphical illustration of a person using social media with overlay of ear and eye to represent accessibility

Accessibility Best Practices for Social Media + Downloadable Tip Sheet

Social media accessibility is a topic that all marketers should be talking about and addressing. We came up with the acronym FAVE to help marketers remember four of the most important and basic elements for social media accessibility: Formatting, Alt Text/Images, Video and Emojis. In this blog post, we'll explain why FAVE is so crucial and how you can use it to make sure your social media posts comply. And be sure to download our tip sheet for a printable checklist of dos and don'ts you can keep right on your desk!

marketing financial apps for kids

The Great Chore Wars: Greenlight Versus Step

Two new mobile banking apps focus specifically on the next generation of cardholders: kids and teens. We're taking a look into how these financial apps market their unique value propositions to families.