In a continued effort to pique the interest of our readers, we constantly review which articles are attracting the most attention. Of the dozens of topics we covered in 2019, a few key topics and trends were very popular in healthcare marketing.
Twitter chats hosted regularly by healthcare organizations can raise awareness of important health issues. Here are a few strong examples of how healthcare organizations can pursue thought leadership and establish connections with patients and members by putting their expertise into a format that works for and engages a social media audience.
Content marketing can be a great solution for healthcare marketers to break down the complexity of our healthcare system for consumers and promote better health literacy.
In response to consumer frustration with high deductibles, some health insurers are testing new approaches to coverage.
In part two of our multi-part series on how health insurers are utilizing video for content marketing, we highlight how health insurers are using video to help improve consumers’ health literacy.
It’s time to make resolutions! But not those typical resolutions. If you’d like to lose a few pounds, exercise more or cut your Netflix bingeing in half, more power to you. But here, we want to talk about New Year’s resolutions for the health insurance marketer for 2016.
Insurers who bolster their educational materials and make health insurance literacy a priority throughout the customer relationship are likely to see a number of benefits, including improved member health, cost savings and a better customer experience.
We conducted a survey among men and women aged 65 and older, and what seniors don't know about their Medicare health insurance may surprise you.