Direct mail is *still* one of the most effective ways to reach seniors during Medicare's AEP, but a multi-channel marketing campaign is essential. We've noticed the increased share of leads for paid search and paid social media and wanted to share a few tips based on our experience.
We expect audience sizes to fluctuate (and likely decrease), as they may no longer include people on iOS 14, and we anticipate a push for healthcare brands to place higher value on their own lists and available analytics to understand who customers are and how they interact with the brand’s website.
In a continued effort to pique the interest of our readers, we constantly review which articles are attracting the most attention. Of the dozens of topics we covered in 2019, a few key topics and trends were very popular in healthcare marketing.
Our recently-released 2019 Senior Media Habits Study uncovered a few emerging media trends that healthcare marketers should pay attention to.
For Medicare marketers, Facebook can be a smart addition to your marketing mix – but be ready to spend some dollars! Here are a few examples of health insurers who used paid Facebook ads leading up to and during the 2019 Medicare Annual Election Period (AEP).
Worried about ongoing changes at Facebook? Don't panic. There are still plenty of opportunities to reach audiences through the social platform with engaging content and targeted ads.
Though the latest news from Facebook – “Facebook Will Curtail Unpaid Ads by Brands” – is creating buzz again about paid advertising, the announcement really just expands upon what Facebook explained last year.
Of course you’ve heard that organic reach of content on Facebook brand pages may reach zero. However, there is no need to panic. What’s called for is a re-evaluation of business goals to see what strategic role Facebook might play, including consideration of its paid opportunities.
If you’ve invested in creating a robust liker base for your hospital’s Facebook page, you may be thinking, “What now?” And if you’re just getting started with marketing providers and services via Facebook, you may be thinking, “Why bother?” Take heart.