Tag: Facebook paid advertising

HC insights - paid social during Medicare AEP

“Test & Learn” Tips to Optimize Paid Social During Medicare AEP

Direct mail is *still* one of the most effective ways to reach seniors during Medicare's AEP, but a multi-channel marketing campaign is essential. We've noticed the increased share of leads for paid search and paid social media and wanted to share a few tips based on our experience.

How Facebook Zero Will Impact Financial Services Marketing

Of course you’ve heard that organic reach of content on Facebook brand pages may reach zero. However, there is no need to panic. What’s called for is a re-evaluation of business goals to see what strategic role Facebook might play, including consideration of its paid opportunities.

What Facebook Zero Means for Healthcare Marketers

If you’ve invested in creating a robust liker base for your hospital’s Facebook page, you may be thinking, “What now?” And if you’re just getting started with marketing providers and services via Facebook, you may be thinking, “Why bother?” Take heart.