Tag: Facebook paid advertising

How Facebook Zero Will Impact Financial Services Marketing

Of course you’ve heard that organic reach of content on Facebook brand pages may reach zero. However, there is no need to panic. What’s called for is a re-evaluation of business goals to see what strategic role Facebook might play, including consideration of its paid opportunities.

What Facebook Zero Means for Healthcare Marketers

If you’ve invested in creating a robust liker base for your hospital’s Facebook page, you may be thinking, “What now?” And if you’re just getting started with marketing providers and services via Facebook, you may be thinking, “Why bother?” Take heart.