Tag: early month on book (EMOB)

top financial services marketing posts of 2019

Top 10 Financial Services Marketing Blog Posts of 2019

As you prepare for a productive 2020 full of tried-and-true approaches and a healthy dose of fresh opportunities, we hope our Top 10 financial services marketing blog posts can be both instructive and inspirational.

Capital One Walmart credit card marketing

How Capital One and Walmart Encourage New Card Migration and Usage

When Walmart and Capital One partnered to create the new Capital One Walmart Rewards Credit Card, they did a great job of keeping the marketing simple. We were pretty impressed with the clean and clear materials designed to help with migration, acquisition and EMOB communications.

The importance of an EMOB strategy

The Importance of an Early Month on Book (EMOB) Strategy

Our latest infographic shows why EMOB marketing works. Let it inspire and motivate you to push five key activities with cardholders in their first 90 days!

EMOB marketing strategy

10 Tips for Early Month on Book (EMOB) Marketing

It’s critical to get in front of new cardholders early and often to drive immediate activation and usage. Using these tried-and-true best practices, you can craft a strategic EMOB plan that improves your chances of becoming top of wallet with a highly engaged cardholder base.

“We Have an Activation Problem,” Said the Bank Without an EMOB Plan

Many financial institutions can speak to their EMOB initiatives, but seldom are we able to get our hands on formalized plans that we can review and use to inform our recommendations. Why? Because more often than not, formalized EMOB plans don’t exist.

building product identity for cobrand credit card

A 4-Phased Approach to Developing and Marketing a New High-End Co-Brand Identity

Creating a new product identity for a high-end co-brand credit card has many challenges. This 4-phased approach has helped successfully create highly relevant, differentiated and ownable product identities for our clients.

Citi Double Cash Card Welcome Kit

Citi Double Cash Card Welcome Kit: Chock Full of Best Practices

The welcome kit for Citi's Double Cash Card adheres to just about every EMOB best practice Media Logic preaches.