See why – when hotel occupancy has plunged and is expected to remain well below last year’s rates – American Express flipped *on* the DM switch for its Hilton Honors co-brand credit card.
Travel brands and their issuing partners need to think broadly about how to sustain spending on co-brand cards during COVID, while also executing acquisition campaigns. Our team has already seen some new solutions from these brands and observed some interesting promotions from non- co-brand cards that can be instructive.
See how Delta and American Express add immediacy and urgency to the roll-out of upgrades to their co-brand credit card line-up.
A chance to take another look at key perspectives from Media Logic’s financial services marketing experts! We think our most popular posts from 2018 will inspire you to ask more of your upcoming marketing campaigns and explore new opportunities in the coming year.
Earning Millennial hotel loyalty can be a challenge. Here's why it's worth it... and how your hotel co-brand can engage this critical audience.
Co-brand credit cards are supposed to be extensions of the master brand. It’s considered best practice to integrate elements all while creating a distinct product that consumers will want to use “off brand.” Amtrak excels at this in ways we don't always see.
Creating a new product identity for a high-end co-brand credit card has many challenges. This 4-phased approach has helped successfully create highly relevant, differentiated and ownable product identities for our clients.
Successful co-branders understand the importance of constant testing in order to find effective ways to drive world spend. They also know that encouraging cardholders to use their cards beyond the brand not only increases card usage, but also boosts card loyalty. By linking world spend to incremental co-brand rewards, cardholders will be more likely to keep their co-brand cards top of wallet.
Having an online presence yields great opportunities to promote acquisition and usage of a co-brand credit card. However, new digital capabilities (such as increased mobile usage) impact customer behavior, which means co-brand conversion efforts always have room for improvement. When Media Logic was asked to help a major online retailer improve its conversion efforts, we took a 5-step approach to ratchet up responses to offers for its co-brand credit card.
If these strategies and best practices are followed, the results are always the same: more heavily engaged and better informed employees who can offer greater value to their customers and increase acquisition efforts for the brand.