Tag: co-brand marketing

Using the Rails to Make a Co-Brand Credit Card Connection

Co-brand credit cards are supposed to be extensions of the master brand. It’s considered best practice to integrate elements all while creating a distinct product that consumers will want to use “off brand.” Amtrak excels at this in ways we don't always see.

Boost co-brand credit card engagement by encouraging world spend

Boosting Co-Brand Credit Card Engagement by Encouraging World Spend

Successful co-branders understand the importance of constant testing in order to find effective ways to drive world spend. They also know that encouraging cardholders to use their cards beyond the brand not only increases card usage, but also boosts card loyalty. By linking world spend to incremental co-brand rewards, cardholders will be more likely to keep their co-brand cards top of wallet.

5-step approach to improving online conversions for co-brand credit cards

Pumping Up Online Conversions for Co-Brand Credit Cards

Having an online presence yields great opportunities to promote acquisition and usage of a co-brand credit card. However, new digital capabilities (such as increased mobile usage) impact customer behavior, which means co-brand conversion efforts always have room for improvement. When Media Logic was asked to help a major online retailer improve its conversion efforts, we took a 5-step approach to ratchet up responses to offers for its co-brand credit card.