Tag: Citi

6 Factors Changing the Bank Branch Customer Experience

More and more, we see bank branches becoming a mix of environments: high touch for affluent where personal interaction is protected, and low touch – via technology – for mass market consumers. Banks are also reducing real estate and staffing costs as they move to branch models that encompass a strategic mix of venues. Here’s a quick look at why change is happening... and how that change is apparent right now.

Landing Now with U.S. Credit Card Issuers: Chip Technology

EMV chip technology – the standard payment technology in many countries worldwide – has come to U.S. credit card issuers slowly, primarily beginning with high-end travel and entertainment cards that attract international travelers. But now that chip is gaining awareness among U.S. consumers, domestic issuers are beginning to offer it more broadly. Because this payment technology can be confusing to consumers, it is imperative that communications about the technology and its benefits are clear.

How 13 Banks and Credit Unions Handle Community Guidelines on Facebook

Every Page on Facebook should publish community guidelines. These “rules of the road” put financial institutions and brands in charge of tone and content. Since an organization’s Timeline in its entirety (including comments and “posts by others”) affects both branding and the customer experience, this must be a priority.