Insights from the Media Logic’s Voices of Medicare Study
Watch Now: Insights from the Media Logic’s Voices of Medicare Study
This year’s Annual Enrollment Period is almost over, but the anxiety isn’t. What drove member decisions in 2025 will shape retention dynamics and strategy in the year ahead. In this discussion, Media Logic Healthcare Group Directors Josh Martin and Denise Carney-Jones unpack findings from Media Logic’s recent Consumer In-Sight survey of more than 500 Medicare members, offering a revealing look at satisfaction, behavior, and attitudes — insights that remain essential year-round for marketers seeking to build stronger connections and more relevant messaging.
Key Insights from the conversation include:
- Satisfaction vs. complacency: Ninety-five percent of respondents say they are satisfied with their plans. Is it passive contentment or active loyalty?
- Anxiety shaping behavior: Is consumer anxiety about costs and government changes likely to fuel behavior well beyond this enrollment period?
- The supplemental benefits gap: What is the gap between growing menus of supplemental offerings, and usage? Are insurers solving the wrong problems?
Implications for Medicare marketers
These findings signal both a challenge and an opportunity. As Medicare products become harder to differentiate, success will depend on authentic messaging, trust-building, and a clear articulation of core values — principles that transcend any single enrollment cycle.
Watch the full conversation below and explore the complete Voices of Medicare report to see how real consumer sentiment can inform smarter Medicare marketing strategies throughout the year.
