Tag: medicare aep

Medicare Annual Enrollment Period (AEP) Marketing Strategies

Successful Medicare Annual Enrollment Period (AEP) Marketing Strategies: See the Campaigns

During the 2019 Medicare AEP, Media Logic guided our clients through a successful open enrollment with strategic planning, breakthrough creative and flawless execution.

4th Annual Medicare Summit

Media Logic Hosts Medicare Summit to Get Ready for 2020 AEP

Media Logic is hosting our 4th Annual Medicare Summit - an internal forum for discussion and building knowledge about the Medicare marketing landscape.

2019 medicare AEP

2019 Medicare AEP Campaign Highlights from Regional Health Insurers with Strong Enrollment Growth

With the switch rate for the Medicare Annual Election Period (AEP) ticking up this year, it wasn't just the national plans who made big gains. We took some time to study some successful regional health plans.

medicare marketing influencers

Medicare Marketers, Take Note of Key Influencers

Many seniors look for human assistance when enrolling in a Medicare Advantage plan. As such, Medicare marketers should consider engaging and empowering key influencers.

Making the Most of Medicare’s Open Enrollment Period (OEP)

The extended period known as Medicare Open Enrollment Period (OEP) is back! Here are a few bits of advice for health insurers and healthcare marketers to retain members during this time.

senior media preferences

Medicare Marketing Insights: Senior Media Preferences

In order to optimize Medicare marketing budgets, it is important to understand ever-changing senior media preferences and habits. To help healthcare marketers keep tabs on the current trends we surveyed over 400 men and women aged 64 and older on their media habits.

medicare advantage benefits

New Medicare Advantage Benefits Add Opportunities for Health Plans (and Marketers)

New CMS rules allow Medicare Advantage plans to add supplemental benefits. This offers innovative health plans the opportunity to introduce new and compelling features... and gives healthcare marketers the chance to effectively promote them.

Campaign Highlights from Insurers with Top 2018 Medicare Advantage Enrollment Gains

In reviewing direct mail and print marketing tactics used by insurers with this year’s biggest Medicare Advantage enrollment gains, we noticed a continuation of common themes from previous years and a few new highlights.

HC-Medicare Summit

Media Logic Hosts Medicare Summit to Get Ready for 2019 AEP

Media Logic is hosting our 3rd Annual Medicare Summit - an internal forum for discussion and building knowledge about the Medicare marketing landscape.

AEP Marketing Tactics of Plans with Top Medicare Enrollment Gains

In reviewing direct mail, direct response TV and other marketing tactics used by insurers with this year’s biggest Medicare AEP enrollment gains, some common threads in strategy, design and messaging stood out.