In order to optimize Medicare marketing budgets, it is important to understand ever-changing senior media preferences and habits. To help healthcare marketers keep tabs on the current trends we surveyed over 400 men and women aged 64 and older on their media habits.
New CMS rules allow Medicare Advantage plans to add supplemental benefits. This offers innovative health plans the opportunity to introduce new and compelling features... and gives healthcare marketers the chance to effectively promote them.
In reviewing direct mail and print marketing tactics used by insurers with this year’s biggest Medicare Advantage enrollment gains, we noticed a continuation of common themes from previous years and a few new highlights.
Media Logic is hosting our 3rd Annual Medicare Summit - an internal forum for discussion and building knowledge about the Medicare marketing landscape.
In reviewing direct mail, direct response TV and other marketing tactics used by insurers with this year’s biggest Medicare AEP enrollment gains, some common threads in strategy, design and messaging stood out.
Before your marketing team takes a break to look at analytics, assess personnel and prepare for a new AEP season this fall, take a fresh look at your Medicare “age-in” marketing efforts.
In Media Logic's third year working with HAP we greatly increased its marketing efficiencies. While marketing leads, sales leads and new members all went up, the cost-per-marketing-lead went down - in some cases, by more than 80%.