Tag: medicare aep

Just Released: Poll Reveals What Medicare Consumers Were Thinking at Start of AEP

Just Released: Poll Reveals What Medicare Consumers Were Thinking at Start of AEP

During this 2025 Medicare AEP, beneficiaries face a complex landscape marked by marketing "noise," election-year rhetoric and significant changes due to new CMS regulations and carrier responses. To get a beat on anticipated behavior and motivations for change ahead of October 15, Media Logic conducted a survey that revealed a complex landscape of factors that may drive shopping and interest in considering a plan change, including financial considerations, benefit structure, network changes and involuntary plan terminations.

2024 Medicare Member Benefit Experiences: What Drives Engagement and Retention

2024 Medicare Member Benefit Experiences: What Drives Engagement and Retention

We connected with Medicare members across the U.S. to dive deep into their experiences — uncovering what they love about their plan benefits, what's holding them back from using them fully and how payers can better communicate to keep them informed and engaged. Our latest Consumer In Sight survey reveals important takeaways that can help healthcare marketers refine their strategies to improve member satisfaction and retention.

Lawsuits Against CMS Likely to Disrupt Already Chaotic Upcoming AEP Season

Lawsuits Against CMS Likely to Disrupt Already Chaotic Upcoming AEP Season

The combination of CMS rule changes, financial pressures and the distraction of the hotly contested presidential election were already creating anxiety for payers as they prepare for the 2025 AEP. Now, you can add to the mix the uncertainty stemming from a series of lawsuits against CMS. As these lawsuits continue a trend of disruption facing the healthcare industry, here's what healthcare marketers should keep in mind.

2024 Medicare AEP Shopping Experience: Consumer Insight Survey

2024 Medicare AEP Shopping Experience: Consumer Insight Survey

With 31 million lives insured through Medicare Advantage and growing competition for switching opportunities, it is critical to find the best ways to engage shoppers during AEP. Our recent consumer insight survey delved into buyers' experience with the 2024 AEP to gain perspective and provide marketing professionals with actionable insights.

The 2024 Medicare AEP: Winners and Losers by Plan Enrollment 

The 2024 Medicare AEP: Winners and Losers by Plan Enrollment 

Looking at the greatest membership gains and losses overall doesn't quite paint the whole picture. We looked at changes by plan type and noticed something interesting: Some of the biggest winners didn't gain across product types, but just one or two types of plans.

An Overview of Proposed CMS Rule Changes for Medicare Advantage Plans

An Overview of Proposed CMS Rule Changes for Medicare Advantage Plans

In the hopes of benefiting consumers, the Centers for Medicare and Medicaid Services (CMS) proposed several rules in late 2023 that could impact Medicare Advantage (MA) marketing. The rules aim to crack down on predatory MA marketing tactics and improve marketplace competition by limiting payments to brokers, among other changes. Here's what the proposed adjustments entail.

How Media Logic Harnesses the Power of Collaboration to Deliver Fresh Medicare Marketing Solutions

How Media Logic Harnesses the Power of Collaboration to Deliver Fresh Medicare Marketing Solutions

Media Logic is committed to being at the forefront of Medicare marketing best practices, and that means continually building, adapting and deepening our expertise to bring the most value to our clients. Vital to that process are our annual Healthcare Summits, two days of cross-team collaboration to focus in on planning for the Annual Election Period (AEP) and New to Medicare (NTM) marketing.

Healthcare Consumer Survey: How Medicare Shoppers Are Feeling About Seminars Post-Pandemic

Healthcare Consumer Survey: How Medicare Shoppers Are Feeling About Seminars Post-Pandemic

When COVID-19 fears began receding and vaccines were widely available, Media Logic wondered how Medicare shoppers were feeling about seminars and events since being forced online to shop for Medicare insurance. As part of our ongoing series of healthcare consumer surveys, Media Logic's Consumer In Sight research team surveyed adults aged 64-72 about their attitudes and behaviors relating to attending informational events about Medicare plans today.