Tag: medicare aep

2020 AEP course correction checklist

A Checklist of Course Correction Tactics for your 2020 AEP Marketing Campaign

The window for marketing during Medicare AEP is small… very small. But even with CMS review and approval, it's not impossible to make mid-campaign course adjustments thanks to good analytics, reporting and access to real-time data and insights. As marketers, we need to be nimble and try new things. Take action now with these smart marketing tips.

New Medicare Plan Finder (MPF)

The New Medicare Plan Finder: A Deep Dive on the User Experience… From an Actual User

For the 2020 Medicare AEP, CMS introduced a new Medicare Plan Finder (MPF) designed to streamline the overall user experience. We decided to ask an actual usual to report back to us on her thoughts when using this new tool.

Medicare Annual Enrollment Period (AEP) Marketing Strategies

Successful Medicare Annual Enrollment Period (AEP) Marketing Strategies: See the Campaigns

During the 2019 Medicare AEP, Media Logic guided our clients through a successful open enrollment with strategic planning, breakthrough creative and flawless execution.

4th Annual Medicare Summit

Media Logic Hosts Medicare Summit to Get Ready for 2020 AEP

Media Logic is hosting our 4th Annual Medicare Summit - an internal forum for discussion and building knowledge about the Medicare marketing landscape.

2019 medicare AEP

2019 Medicare AEP Campaign Highlights from Regional Health Insurers with Strong Enrollment Growth

With the switch rate for the Medicare Annual Election Period (AEP) ticking up this year, it wasn't just the national plans who made big gains. We took some time to study some successful regional health plans.

medicare marketing influencers

Medicare Marketers, Take Note of Key Influencers

Many seniors look for human assistance when enrolling in a Medicare Advantage plan. As such, Medicare marketers should consider engaging and empowering key influencers.

Making the Most of Medicare’s Open Enrollment Period (OEP)

The extended period known as Medicare Open Enrollment Period (OEP) is back! Here are a few bits of advice for health insurers and healthcare marketers to retain members during this time.

senior media preferences

Medicare Marketing Insights: Senior Media Preferences

In order to optimize Medicare marketing budgets, it is important to understand ever-changing senior media preferences and habits. To help healthcare marketers keep tabs on the current trends we surveyed over 400 men and women aged 64 and older on their media habits.

medicare advantage benefits

New Medicare Advantage Benefits Add Opportunities for Health Plans (and Marketers)

New CMS rules allow Medicare Advantage plans to add supplemental benefits. This offers innovative health plans the opportunity to introduce new and compelling features... and gives healthcare marketers the chance to effectively promote them.

Campaign Highlights from Insurers with Top 2018 Medicare Advantage Enrollment Gains

In reviewing direct mail and print marketing tactics used by insurers with this year’s biggest Medicare Advantage enrollment gains, we noticed a continuation of common themes from previous years and a few new highlights.