At the midpoint of the Annual Enrollment Period (AEP), we took a pulse, through a quick survey of Medicare-eligible consumers, to get insight into the decisions they are making and why. While these consumers insights won’t impact marketing tactics this AEP, they can answer questions you may have about the trends payers are seeing across the country.
In-person, face-to-face Medicare sales meetings and health insurance seminars were understandably in low demand during last year's AEP. However, we expect in-person interaction channels to make a comeback during this year's AEP.
Direct mail is *still* one of the most effective ways to reach seniors during Medicare's AEP, but a multi-channel marketing campaign is essential. We've noticed the increased share of leads for paid search and paid social media and wanted to share a few tips based on our experience.
Here at Media Logic, the Healthcare Marketing Team is constantly keeping a pulse on all things Medicare, including marketing tactics used by health insurers. This year, we decided to compile a list of all direct mail calls-to-action (CTAs) and offers used by Medicare marketers throughout the 2021 AEP.
The Healthcare Marketing Team at Media Logic has been keeping a close eye on Walmart for a few years. With Medicare's annual election period underway, their newly launched Walmart Insurance Services is selling Medicare plans. Could Walmart Insurance Services be an opportunity for regional health insurance companies in the future?
Even amidst the social distancing protocols of COVID-19, people are finding innovative ways to do business and to attain the products and services they need or want. But how will this impact Medicare sales strategies this fall?
Medicare's AEP is over... phew! Time to take a breather, right? A short one, yes, because now it's time to plan for 2020.
Many seniors look for human assistance when enrolling in a Medicare Advantage plan. As such, Medicare marketers should consider engaging and empowering key influencers.
In an effort to better serve our readers, we constantly review which articles are attracting the most attention. Of the dozens of topics of we covered in 2017, a few key trends emerged in healthcare marketing.
In Q3 with AEP and OEP just around the corner, it’s important that all internal stakeholders be on the same page with regards to all aspects of upcoming campaigns, including marketing pieces, tracking and reporting.