Even amidst the social distancing protocols of COVID-19, people are finding innovative ways to do business and to attain the products and services they need or want. But how will this impact Medicare sales strategies this fall?
Medicare's AEP is over... phew! Time to take a breather, right? A short one, yes, because now it's time to plan for 2020.
Many seniors look for human assistance when enrolling in a Medicare Advantage plan. As such, Medicare marketers should consider engaging and empowering key influencers.
In an effort to better serve our readers, we constantly review which articles are attracting the most attention. Of the dozens of topics of we covered in 2017, a few key trends emerged in healthcare marketing.
In Q3 with AEP and OEP just around the corner, it’s important that all internal stakeholders be on the same page with regards to all aspects of upcoming campaigns, including marketing pieces, tracking and reporting.
As Q2 kicks off and healthcare marketers are firmly in the OEP/AEP planning phase of the cycle, the first question to face is: Who will we be targeting?
The Medicare open enrollment period (or AEP) is officially over. Now what? Data is being processed. Results are being tallied. It’s time to start it all over again. Here are some tips to help keep things moving in the right direction and build momentum as the new AEP season approaches.