Tag: aep marketing

The AEP Check-In: Trends We’re Seeing in Medicare Buying and Switching

At the midpoint of the Annual Enrollment Period (AEP), we took a pulse, through a quick survey of Medicare-eligible consumers, to get insight into the decisions they are making and why. While these consumers insights won’t impact marketing tactics this AEP, they can answer questions you may have about the trends payers are seeing across the country.

HC insights - paid social during Medicare AEP

“Test & Learn” Tips to Optimize Paid Social During Medicare AEP

Direct mail is *still* one of the most effective ways to reach seniors during Medicare's AEP, but a multi-channel marketing campaign is essential. We've noticed the increased share of leads for paid search and paid social media and wanted to share a few tips based on our experience.

hc insights - Direct Mail Calls to Action (CTAs)

Medicare AEP 2021: A Closer Look at Direct Mail Calls to Action (CTAs)

Here at Media Logic, the Healthcare Marketing Team is constantly keeping a pulse on all things Medicare, including marketing tactics used by health insurers. This year, we decided to compile a list of all direct mail calls-to-action (CTAs) and offers used by Medicare marketers throughout the 2021 AEP.