Top 10 Financial Services Marketing Blog Posts of 2025
It’s hard to believe that 2025 is quickly coming to an end! As we wrap up the year, the Media Logic team is pleased to present our top ten financial services marketing blog posts. As you plan for the coming months, we invite you to take a look at these perspectives from Media Logic’s financial services marketing experts and incorporate the best practices they highlight in your future marketing campaigns.
Listen to the audio below to hear expert commentary on 2025 Financial Insights by the Media Logic team:
This post makes the case as to why the first 90 days matter so much for new cardholders. The data is pretty convincing: cardholders who get effective EMOB messaging are 50% more loyal and 71% more satisfied with their cards. Media Logic’s updated infographic breaks down five key activities (think digital card activation, personalized communications, and smart offers) that help issuers win the battle for top-of-wallet status in today’s crowded market.
Here we take a hard look at where co-brand credit cards are headed—and it’s a mixed bag. While the category is projected to grow through 2030, there’s real trouble brewing with airline loyalty programs where cardholders are getting fed up. The article maps out which customer segments offer the best opportunities, explores the regulatory scrutiny that’s making everyone nervous, and makes the case for hyper-personalization, fintech partnerships, and getting ahead of BNPL competition.
Community banks and credit unions have their own unique challenges when competing for credit card market share, and this practical tip sheet tackles them head-on. It offers straightforward strategies like blending digital and traditional onboarding, using the data you already have to personalize messages, and driving the right spending behaviors.
Based on Media Logic’s survey of 800 Gen Z and Millennial consumers, this post delivers the insights financial marketers need to actually reach these digital natives. The findings? They’re living on YouTube, Instagram, and TikTok, and they’re genuinely interested in financial content—especially savings strategies, budgeting, and investing. Bottom line: if you’re not using social media and mobile app ads to reach them, you’re missing out on major influence opportunities.
Talk about perfect timing—Chase and Amex both decided to overhaul their premium flagships (Sapphire Reserve and Platinum Card) at almost exactly the same moment. This deep dive explores how both brands added pandemic-proof everyday perks while keeping their travel and dining roots, all while justifying some hefty annual fees to super-prime customers.
Credit card acquisition came roaring back after the pandemic slowdown, and this overview captures everything that’s changed. The piece digs into which channels are winning (issuer websites, in-person, and direct mail still matter), how rewards are evolving, why APR is suddenly relevant again, and which new audiences—like new-to-credit consumers and immigrants—represent real opportunities. Plus, it sounds like the alarm on BNPL as a potential long-term threat to traditional acquisition.
American Express ditched the celebrities and put customers front and center in their “Powerful Backing” campaign, and this analysis breaks down why it works so well. The updated tagline “Don’t Live Life Without It” is a clever nod to advertising history while acknowledging that work and life are completely intertwined now.
Here’s something unexpected: the Amex Gold Card—once the ultimate symbol of exclusivity for affluent professionals—is now a Gen Z favorite. This strategic analysis unpacks the irony and explores how Amex pulled it off by timing the market perfectly, refusing to apologize for the high annual fee, and tapping into what actually matters to Gen Z (think culturally relevant experiences and authentic passion) without abandoning the card’s premium positioning.
While everyone else is closing branches, Chase is doubling down—and winning. This case study examines how JPMC’s smart segmentation strategy, innovative Community Center designs, and customized experiences for different customer types are driving real results: 30% customer growth, $85B in deposit gains, and #1 deposit share in key markets. The best part? The article shows how banks and credit unions of any size can steal some of these playbook moves.
Spending $200 to $1,000+ to acquire a new customer only to lose them in the first 90 days? That’s the reality for nearly half of all bank customers. But get those first three months right, and you’re looking at an average relationship lasting 18 years. This piece breaks down the onboarding essentials: start relationship-building immediately with welcome messages and education, co-market debit cards at every touchpoint, and make every communication hyper-relevant based on customer actions.
