Provider Marketing Strategies to Drive Medicare Enrollment
When marketing through the provider channel is an option for health plans (there are many reasons why that may not be the case), it can provide a powerful implicit approval.
Don’t Forget to Make Consumers Feel “Welcome” at Your Digital Front Door
The concept of a digital front door – in which an AI-driven triage would steer consumers to the best possible care option before they set foot in an actual hospital, urgent care or doctor's office – promises the "win-win-win" of better patient outcomes, lower costs and an improved consumer experience.
Beyond Meetings: Medicare Marketing and Sales Strategies During COVID-19
Even amidst the social distancing protocols of COVID-19, people are finding innovative ways to do business and to attain the products and services they need or want. But how will this impact Medicare sales strategies this fall?
Start Smart: 5 Ways to Improve Your Medicare Market Launch
In any scenario, a successful Medicare Advantage marketing launch is not simply a matter of lighting up your “Open” sign. It requires significant research, strategic planning and consumer education.
Reading Into What You’re Reading: Our Top Blog Posts of 2017
In an effort to better serve our readers, we constantly review which articles are attracting the most attention. Of the dozens of topics of we covered in 2017, a few key trends emerged in healthcare marketing.
There Is No Offseason: NFL Lessons for Medicare Age-In Marketing
Before your marketing team takes a break to look at analytics, assess personnel and prepare for a new AEP season this fall, take a fresh look at your Medicare “age-in” marketing efforts.
Here’s to a Happy 2016: New Year’s Resolutions for the Health Insurance Marketer
It’s time to make resolutions! But not those typical resolutions. If you’d like to lose a few pounds, exercise more or cut your Netflix bingeing in half, more power to you. But here, we want to talk about New Year’s resolutions for the health insurance marketer for 2016.
Naming “Narrow Networks” – How Nomenclature, Communication Can Ease the Transition
How can health insurers continue to offer these increasingly popular products without disappointing (or, according to some, outright deceiving) consumers?
Cooking Up A Successful Hospital Merger Transition
Merging hospitals and healthcare systems is a little like making a giant pot of chili. In the end, the pot of chili has become more than the sum of its parts. Each of the ingredients retains its character to be sure, but the combination creates something altogether new and different. Hearty and wonderful.
Making a “Beautiful Day”: Behind the Scenes of MVP’s TV Commercial
The sky was perfectly clear within a 50-mile radius, except for that small thunderstorm gliding straight toward Kinderhook, where were filming a TV commercial for MVP Health Care. Up until that moment, everything had been going, well, beautifully.