Author: David Wilson

Discover it direct mail packages targeting high school graduates

Discover Targets High School Grads. Here’s What One Teen Thinks.

With graduation and college being the sole focus of her life in the past several months, she had never given credit cards any thought at all, much less developed pre-conceived notions that were going to be challenged by this particular DM piece. The real estate could have been used for a more relevant message for a first-time applicant.

U.S. Bank’s New Mobile App Redefines the Digital Banking Experience

Instead of just converting traditional bank services to the digital environment, U.S. Bank let customer input and technology inform a new paradigm of services. The result is the new U.S. Bank Mobile App, designed to re-imagine the customer experience and offer something that customers can’t get anywhere else.

What’s in an OE? Capital One Looks to Find Out

What’s in an OE? Capital One Looks to Find Out

Is beauty only skin deep? That seems to be the question Capital One is asking with different versions of its current direct mail acquisition packages. Media Logic’s financial services marketing experts take a look at what the brand may be testing… and why.

Summer Trends in Travel Rewards Credit Card Marketing

Contrary to popular belief, travel reward credit card offers are flying high. Here are just a few of the trends that are "in the air" this busy summer travel season!

direct mail as an effective way to reach Millennials

Why Direct Mail Can Be an Effective Way to Reach Millennials

These findings don’t suggest we should abandon digital channels when communicating with Millennials. However, in a crowded digital environment, direct mail may be a smart way to break through the clutter and reach this valuable demographic.

performance data for HTML email formats

Basic HTML vs. Rich HTML: Which E-mail Format Works Best?

Not all HTML emails are created equal. Basic HTML emails perform differently than rich HTML emails. But just how differently? Recent studies shed some new light on the gray area of HTML email performance.

performance data for HTML email formats

Basic HTML vs. Rich HTML: Which Email Format Works Best?

Not all HTML emails are created equal. Basic HTML emails perform differently than rich HTML emails. But *how* differently? Recent studies shed some new light on the gray area of HTML email performance.

building product identity for cobrand credit card

A 4-Phased Approach to Developing and Marketing a New High-End Co-Brand Identity

Creating a new product identity for a high-end co-brand credit card has many challenges. This 4-phased approach has helped successfully create highly relevant, differentiated and ownable product identities for our clients.

Boost co-brand credit card engagement by encouraging world spend

Boosting Co-Brand Credit Card Engagement by Encouraging World Spend

Successful co-branders understand the importance of constant testing in order to find effective ways to drive world spend. They also know that encouraging cardholders to use their cards beyond the brand not only increases card usage, but also boosts card loyalty. By linking world spend to incremental co-brand rewards, cardholders will be more likely to keep their co-brand cards top of wallet.

Strategies for using employee promotions to turn employees into co-brand credit card advocates

Employee Promotions Turn Employees into Co-Brand Credit Card Advocates

If these strategies and best practices are followed, the results are always the same: more heavily engaged and better informed employees who can offer greater value to their customers and increase acquisition efforts for the brand.