As Team USA Racks Up Olympic Medals, Visa Cardholders Earn Rewards Points
Do you have Olympic Fever? We do! Working with an Official Sponsor like Visa will do that.
Of course, one of the best parts of the Olympics is watching the medal count go up. We check every day to see how many gold, silver and bronze medals Team USA has won. But what does that have to do with Visa?
Well, to spread the Olympic excitement, Media Logic worked with Visa and U.S. Bank, one of their card issuers, to gamify credit card rewards points to drive credit card acquisition. For every medal that Team USA wins, new applicants of the U.S. Bank FlexPerks Travel Rewards Card get more Bonus FlexPoints. So as new cardholders watch the medal count go up each day, they also watch their points add up. Talk about a win-win!
