Keep the Meaning Behind Social Media Buzz Words
If you spend any time at all on social media marketing, you notice that what’s desirable in real life (IRL) – relationships, conversation and engagement – is also pursued in social media marketing. These results are so prized they have become buzz words.
But for social media efforts to attract attention and gain momentum, companies must stick with what they know about the original meaning of the lingo. Both retailers and B2B companies must avoid tossing around jargon and ensure their intentions are genuine reflections of the words that hold their places.
Take a look at how personal knowledge of these words informs social marketing campaigns and social promotions:
- Relationship
What do you know about building relationships IRL? It takes time. You have to establish trust. You must earn credibility.
- Conversation
It’s easy to attach this label to text inside a series of fields on a screen, but just as in face-to-face meetings, good conversation isn’t a bland exchange of information. Your social media conversation should be interesting and collaborative. If it is, more people will want to join in, and people will look forward to talking with you again at the very next opportunity.
- Engagement
IRL people engage when their emotions and interests are invited to the interaction. Make people feel good about spending time with you. That’s where the connection is. That’s what makes people want to repeat the experience they had with you and share it with their friends.
