Keep the Meaning Behind Social Media Buzz Words
If you spend any time at all on social media marketing, you notice that what’s desirable in real life (IRL) – relationships, conversation and engagement – is also pursued in social media marketing. These results are so prized they have become buzz words...
How do we keep the meaning behind the hype?
Social Promotions: What Good Is a Party If the Hostess Isn’t Captivating?
Think of the worst dinner party you’ve ever attended. Maybe the directions you received were bad and you got lost. Maybe the food was terrible. Maybe an obnoxious guest dominated the conversation. Think of the hostess of that party. It’s likely she wasn’t very good, either.
Retailers: Are You Sitting On Your Assets?
In our recent review of metrics on social media, we were struck by the huge disparity in fan base and followers between retailers, even within the same category. Some large retailers command hundreds of thousands of fans – even millions – while others, of competitive stature and digital presence, have only a few thousand. Not only that, the rate of fan growth varies greatly as well. Why?