Tag: social media

Graphical illustration of a person using social media with overlay of ear and eye to represent accessibility

Accessibility Best Practices for Social Media + Downloadable Tip Sheet

Social media accessibility is a topic that all marketers should be talking about and addressing. We came up with the acronym FAVE to help marketers remember four of the most important and basic elements for social media accessibility: Formatting, Alt Text/Images, Video and Emojis. In this blog post, we'll explain why FAVE is so crucial and how you can use it to make sure your social media posts comply. And be sure to download our tip sheet for a printable checklist of dos and don'ts you can keep right on your desk!

Two hands form together to create a heart overlapped by an animated red heart with a pink backdrop

How to Use Empathy to Win Over Audiences on Social Media

Empathy on social media is one of the most talked-about strategies among marketers and should be an integral part of any social content marketing strategy. Using these tips and examples can help your content break through the noise and inspire your audience to connect with your brand.

hc insights - Facebook Advertising Targeting Changes

Facebook Advertising Targeting Changes: What Healthcare Marketers Need to Know

Facebook’s new advertising targeting restrictions have been a hot topic since Meta first announced the changes last fall. With limitations going into effect in 2022, We spoke with Media Logic’s Director of Media Integration, Patrick Boegel, about the implications of the changes for healthcare companies and what advertisers can do to optimize targeting going forward.

Brand Ambassadors Health Plan Marketing

Why (And How) to Add Brand Ambassadors to Your Health Plan Marketing Strategy

Celebrity endorsements and product influencers are everywhere these days — including in Medicare advertising. Over the past few years, we've noticed high-profile celebrity influencers featured in cross-channel advertising for both insurance agencies and insurers. We look at how regional health payers can turn to brand ambassadors to create as much or more connection with the audience for a fraction of the cost of celebrity influencers.