Tag: modern customer loyalty programs

Apply new thinking to financial services mobile marketing and customer loyalty

7 Questions to Ask as You Expand Mobile Marketing and Loyalty Programs in 2017

As mobile and loyalty both continue to gain momentum through 2017, they’ll require fresh thinking from brands, including financial services companies. We agree with Social Times: “The strategy needs to go beyond just having an application or a stagnant loyalty program.” Thinking on other marketing fronts – such as social media and personalization – must evolve, as well.

6 Ways to Rethink Financial Services Consumer Loyalty

Across industries, rewards programs seem to be working… at least in terms of membership numbers. But something seems to go wrong after consumers sign up for these programs: they don’t use them. It’s not surprising, therefore, that Forrester reports that only 16% of FIs are completely satisfied with the performance of their loyalty programs. What’s going on here? Are loyalty programs a waste of time – and money? We don’t think so. In fact, we think that this lack of engagement actually presents an opportunity for smart FIs.

Orbitz uses rewards calculator in new credit card marketing

At-A-Glance: Orbitz Rewards Visa

What really caught my eye about this calculator was the direct, head-to-head comparison with other online travel booking sites. Orbitz is not taking on the whole travel industry; instead, it is taking on its direct competitors: Priceline, Hotels.com and Expedia. This is a very smart approach: there are a lot of players competing for travel loyalty, and Orbitz seems to have decided that it’s best to play to its base and stick to a smaller sub-segment of travelers.