Tag: mobile apps

Our team examines the explosion in youth banking accounts and looks to Chase as a brand that demonstrates best practices in acquisition efforts aimed at Chase First Banking customers.

New data from Insider Intelligence confirms the trends: Banks need to step up mobile and digital banking – and marketing! – efforts if they hope to compete with fintech for Gen Z customers.

Considering the expectations of consumers and the business impact of digital engagement, banks and credit unions don’t have an option to sit this one out. Media Logic lists the industry trends that are making strong digital channels necessities for FIs.

Although big banks have been investing in mobile strategies for years, digital banking has skyrocketed recently. Here's a look at how banks are marketing these mobile apps and achieving customer satisfaction.

Instead of just converting traditional bank services to the digital environment, U.S. Bank let customer input and technology inform a new paradigm of services. The result is the new U.S. Bank Mobile App, designed to re-imagine the customer experience and offer something that customers can’t get anywhere else.

Results from a recent survey of financial services consumers show that only 64% of respondents have downloaded their bank's mobile app. Of those, just 42% and 9% use the apps to track balances and check transaction status, respectively.

The financial services industry has seen a long line of “disruptors” emerge in the last decade. Often created by and for the Millennial market, these app-based payment and banking brands seek to simplify and streamline “traditional” banking products. These companies are not only providing alternatives for a generation that doesn't really trust big banks but also figuring out how to evolve with the changing needs of their loyal users.

Just as the use of social media platforms in healthcare is evolving, mobile apps in healthcare are becoming more prevalent. However, there are certain tasks that today’s mobile technologies simply cannot - and should not - do.

Taco Bell has done it again. The brand, known for embracing new marketing technologies, used a Snapchat to announce the return of the Beefy Crunch Burrito to a cluster of consumers who added the brand on the mobile app.

A collection of social media and tech stories related to Foursquare (which has raised $41 million), Facebook Home (which is now available on certain Androids), Apple's iPhone (the smartphone of choice for teens), Vine (web embedding now available), mobile apps (downloads on the rise) and Twitter (music service acquisition)...