Tag: Humana

Medicare AEP direct mail marketing packages

Direct Mail Tactics from 2014 AEP Enrollment Winners

With some help from Competiscan, we took a look at some of the direct mail packages utilized by the insurers with the top gains in this year's Medicare AEP. Together, they offer some insight into “what worked” when it came to attracting new members.

Wellness programs impact bottom line and workplace culture

Are Wellness Programs Good Investments?

With more than 50 percent of healthcare dollars associated with lifestyle conditions, employer wellness programs aren’t just “feel-good” or marketing initiatives – they may be tied directly to a positive impact on a company’s bottom line. However, not everyone agrees.