While we've seen a number of co-branded, payer-provider partnerships announced in the past, this type of joint branding between two insurance companies stands out as unique.
Health insurers are recognizing the growing demand for dual-eligible special needs plans, or D-SNPs, and the associated marketing opportunity. We took a look at a few D-SNP marketing campaigns from leading insurers.
In reviewing direct mail and print marketing tactics used by insurers with this year’s biggest Medicare Advantage enrollment gains, we noticed a continuation of common themes from previous years and a few new highlights.
In reviewing direct mail, direct response TV and other marketing tactics used by insurers with this year’s biggest Medicare AEP enrollment gains, some common threads in strategy, design and messaging stood out.
With some help from Competiscan, we took a look at some of the direct mail packages utilized by the insurers with the top gains in this year's Medicare AEP. Together, they offer some insight into “what worked” when it came to attracting new members.
Health insurance companies are getting more and more creative when it comes to promoting healthy behaviors among their members. Some of the latest examples of this trend include efforts from some of the bigger players in health insurance – Humana, UnitedHealth and Anthem.
With more than 50 percent of healthcare dollars associated with lifestyle conditions, employer wellness programs aren’t just “feel-good” or marketing initiatives – they may be tied directly to a positive impact on a company’s bottom line. However, not everyone agrees.