Tag: health insurance marketing

HC insights - podcasts

Health Insurers Use Podcasts to Engage with Brokers and Employer Groups

For over a decade, podcasts have surged in popularity as a storytelling medium filling virtually every niche. With these numbers in mind, healthcare marketers are wondering if this form of audio content can enhance their marketing efforts.

Making the Most of Medicare’s Open Enrollment Period (OEP)

The extended period known as Medicare Open Enrollment Period (OEP) is back! Here are a few bits of advice for health insurers and healthcare marketers to retain members during this time.

promote health literacy

How Content Marketing Aids Health Insurers in Curing Ailing Health Literacy

Content marketing can be a great solution for healthcare marketers to break down the complexity of our healthcare system for consumers and promote better health literacy.

health plan communications

Medicare Advantage Plans… Your Members Want to Hear from You

A recent survey found that Medicare plans aren’t succeeding when it comes to member communications. Let’s focus on the opportunity rather than the negatives!

Telepsychiatry – Health Insurers: If You’ve Got It, Flaunt It

Amongst the many areas where healthcare provider shortages exist, one of the most critical is in mental healthcare and psychiatry. Telepsychiatry presents a new opportunity for patients, providers and health plans, alike. Here are three guidelines for optimizing utilization of telepsychiatry services.

How to Calculate Health Insurance Marketing ROI: Get Webinar Insights

Media Logic recently hosted a webinar to discuss how marketers can embrace health insurance marketing ROI, especially since industry dynamics have shifted and direct-to-consumer marketing is critical.