A conversation with Media Logic Founder & CEO David Schultz on health insurance marketing in the context of the recent pandemic.
Marketing in times of crisis? The question of whether it is appropriate can have multiple answers. Understanding and planning for the impact on your overall brand, both in the short term and long term, should be explored.
In the insurance industry, constant change is actually the norm. Here are a few examples of recent insurance branding campaigns from Media Logic.
For over a decade, podcasts have surged in popularity as a storytelling medium filling virtually every niche. With these numbers in mind, healthcare marketers are wondering if this form of audio content can enhance their marketing efforts.
The extended period known as Medicare Open Enrollment Period (OEP) is back! Here are a few bits of advice for health insurers and healthcare marketers to retain members during this time.
Content marketing can be a great solution for healthcare marketers to break down the complexity of our healthcare system for consumers and promote better health literacy.
A recent survey found that Medicare plans aren’t succeeding when it comes to member communications. Let’s focus on the opportunity rather than the negatives!
Amongst the many areas where healthcare provider shortages exist, one of the most critical is in mental healthcare and psychiatry. Telepsychiatry presents a new opportunity for patients, providers and health plans, alike. Here are three guidelines for optimizing utilization of telepsychiatry services.
Media Logic recently hosted a webinar to discuss how marketers can embrace health insurance marketing ROI, especially since industry dynamics have shifted and direct-to-consumer marketing is critical.