Several top FIs and fintechs are offering kids and teens debit card products and pitching them as fertile learning grounds for financial education. We explored content marketing from a few key players to see how these financial brands are supporting their claims about financial literacy gains.
Our team examines the explosion in youth banking accounts and looks to Chase as a brand that demonstrates best practices in acquisition efforts aimed at Chase First Banking customers.
As First National Bank of Omaha demonstrates through its Dollar Belles and Dollar Bills YouTube series, providing quality financial education content can build authority and trust with younger consumers.
The popularity of financial education content from "finfluencers" offers important clues for crews at banks and credit unions who want their own content marketing to be successful.
This overview from our Emerging Media Team answers some of the early questions about Clubhouse. It features a brief background, notes about what differentiates Clubhouse, consideration for its financial services marketing potential and starter recommendations for financial brands.
If you’re not using blog posts to meet your customers’ needs in a way that’s unique to your brand, you’re missing an opportunity. See how one example of financial education content from Umpqua gets it right.