Subscription service with card-on-file has been an opportunity for issuers, whose communications aim to capture ongoing spend on these purchases.
Reviewing credit card offers for this unique back-to-school season, we discovered that many marketing efforts reflected findings from a Deloitte survey on consumer habits.
Based on Auriemma Group research, these marketing tactics for card issuers may help boost second card in wallet use and elevate cardholder communications.
Our latest infographic shows why EMOB marketing works. Let it inspire and motivate you to push five key activities with cardholders in their first 90 days!
It’s critical to get in front of new cardholders early and often to drive immediate activation and usage. Using these tried-and-true best practices, you can craft a strategic EMOB plan that improves your chances of becoming top of wallet with a highly engaged cardholder base.
Many financial institutions can speak to their EMOB initiatives, but seldom are we able to get our hands on formalized plans that we can review and use to inform our recommendations. Why? Because more often than not, formalized EMOB plans don’t exist.
The news that commuters using New York City Metropolitan Transportation Authority (MTA) subways and buses will soon be able to “tap a contactless bank card or their mobile wallet at turnstiles” inspired CNBC to declare that "a world without cash is coming soon."
Recent offers -- including partner discounts and rewards points bonuses that are easy for customers to earn -- make it clear that Chase wants its cardholders to not only *get* Chase Pay but actually *use* it.