GDPR signals something very important to you as a marketer: consumers want – and are gaining – more control over personal data. We suggest that financial services brands embrace this change as an opportunity to express how much your brand values its customers and their data.
With deep market saturation, continual launch of new programs and reinvention of existing programs, there is a high degree of churn and upward pressure on brands' credit card reward programs. However, these marketing communications create opportunities to build customer loyalty.
One effective strategy to help discourage card switching is to encourage “sticky behavior,” or card usage that requires effort on the cardholder’s part to change in the future. Types of sticky behavior include automatic bill payments, online purchase platforms and mobile wallets and apps.
Capital One deserves a lot of credit for realizing that to successfully take over a beloved brand they needed to also preserve it and allow it to flourish.
“Shoppers who read brand responses to negative reviews showed significantly higher product sentiment and intent to purchase” (Marketing Charts). True in financial services and healthcare, as well?
Walmart makes a big jump on both Facebook and Twitter. Bass Pro Shops, New York & Company, Pottery Barn, Gymboree, Lane Bryant, Ann Taylor, Williams-Sonoma, Chico’s, Macy’s, Bebe, Cabela’s, CVS, Banana Republic and Bed Bath & Beyond also show strong 2011 growth. Meanwhile, Kohl’s, TJ Maxx, Lowe’s, Walgreens and J. Crew flatline.It took a bit of work to separate wheat from chaff for the January-to-March update to the Media Logic Retail Marketing Report. Most tracked brands experienced a slowdown in fan acquisition after the holidays. But 15 retailers defied the general trend and posted continued fan base growth into the first months of 2011. What did they do? And what can we learn? Gain access to the full article to discover what retail sectors and social marketing strategies are yielding the greatest growth on Facebook. Plus, view the complete Liker growth chart for the 100 surveyed retail brands. Get the Full Article »
Walmart makes a big jump on both Facebook and Twitter. Bass Pro Shops, New York & Company, Pottery Barn, Gymboree, Lane Bryant, Ann Taylor, Williams-Sonoma, Chico’s, Macy’s, Bebe, Cabela’s, CVS, Banana Republic and Bed Bath & Beyond also show strong 2011 growth. Meanwhile, Kohl’s, TJ Maxx, Lowe’s Walgreens and J. Crew flatline. It took a […]
In this installment of Conversatiated, Media Logic Account Supervisors Josh and Fred discuss how an effective conversation-centric marketing strategy requires more than just great personality to garner engagement and loyalty.