Tag: branch banking

Examples of relationship building efforts at bank and credit union branches

How Banks and Credit Unions Are Using Branches to Build Customer Relationships

Although digital banking and mobile wallets dominate much of the financial services conversation on customer experience, “[Banking] is still a people business at heart.” And that’s exactly what we found in a quick review of bank and credit union social streams: branch events that focus on human interaction and relationship-building.

Banks rely on traditional tactics when marketing new bank branches

Grand Openings: The State of Marketing New Branches

A dive into the “new branch” marketing activities of TD Bank, Capital One and Chase reveals that financial institutions rely heavily on old-school, tried-and-true tactics to create awareness and drive traffic to new locations.

6 Factors Changing the Bank Branch Customer Experience

More and more, we see bank branches becoming a mix of environments: high touch for affluent where personal interaction is protected, and low touch – via technology – for mass market consumers. Banks are also reducing real estate and staffing costs as they move to branch models that encompass a strategic mix of venues. Here’s a quick look at why change is happening... and how that change is apparent right now.