Tag: affluent marketing

experiential marketing campaign for Mastercard

With PRICELESS Culinary Collective, Mastercard Goes All-In on Experiential Marketing

Mastercard is clearly trying to create buzz -- and FOMO -- among specific customer segments. The PRICELESS experiential marketing effort signals to global travelers and foodies – including *aspirational* globe trotters and culinary adventurers – that Mastercard knows who they are, knows what they want and knows how to bring it to them.

Top financial services marketing blog posts for 2018

Media Logic’s Top 10 Financial Services Marketing Blog Posts of 2018

A chance to take another look at key perspectives from Media Logic’s financial services marketing experts! We think our most popular posts from 2018 will inspire you to ask more of your upcoming marketing campaigns and explore new opportunities in the coming year.

Tips for connecting with the affluent market

5 Tips to Help You Connect With the Affluent Market

Based on informed best practices and research, Media Logic’s financial services marketing experts have identified a list of affluent marketing “must-haves.” From looking the part to hitting the right tone, these tips will help you shape – or re-assess – your affluent marketing campaign.