Back to blog

The Metaverse: What Healthcare Marketers Should Know and How to Get Started

• Author: Healthcare Team

For a blog on the metaverse for healthcare marketers,illustrative rendition of someone accessing various services via the metaverse.

Web3 and the metaverse are here to stay, so it’s time for healthcare marketers to get on board — or risk getting left behind.

By 2026, it’s projected that 25% of the population will spend at least one hour a day in the metaverse and 30% of all organizations will have a presence in the metaverse. Given this anticipated rise in consumer interest, there are important marketing and customer experience opportunities that brands should start considering sooner than later.

In this crash course, Media Logic CEO and Founder David Schultz walks through a brief history of the web, marketing opportunities in the metaverse and current uses of the space that can serve as examples to healthcare brands.

View the webinar below.

To learn more about the metaverse for healthcare marketers, read our blogs on implications for the healthcare industry and marketing opportunities, predictions and cautions.

Any questions? Reach out to Media Logic today.

See Related Stories

Facebook Advertising Targeting Changes: What Healthcare Marketers Need to Know

Facebook Advertising Targeting Changes: What Healthcare Marketers Need to Know

Facebook’s new advertising targeting restrictions have been a hot topic since Meta first announced the changes last fall. With limitations going into effect in 2022, We spoke with Media Logic’s Director of Media Integration, Patrick Boegel, about the implications of the changes for healthcare companies and what advertisers can do to optimize targeting going forward.

Read More

At a Time Like This, ROMI Matters More Than Ever

At a Time Like This, ROMI Matters More Than Ever

Why is a return on marketing investment (ROMI) analysis so important? To allow marketers to gut-check the viability of an investment before proceeding, establish benchmarks based on actual data and evaluate results at the end of a campaign. View the webinar in our blog to learn how to calculate ROMI and put the analysis to work.

Read More

See Related Work

MVP Health Care

Integrated campaign embraces positivity for Child Health Plus plans.

Child Health Plus is a health insurance plan for kids and teens sponsored by the State of New York.

SummaCare

Innovation leads the way for Medicare Advantage plan during AEP.

Heading into this year’s Medicare’s Annual Enrollment Period, SummaCare had made a bold choice – introducing an innovative new product that would allow older adults to essentially pick their own Medicare benefits.