Consumer insights lead to stronger brand.

Media Logic developed a multimedia campaign and new brand tone and imagery to help Bassett amplify consumer preference and defend market share against encroaching competitors.

Consumer research showed that Bassett was well-regarded in terms of quality and technology across its central New York footprint. The research also showed, however, that the rural health system needed to reclaim its position as a provider of personal, compassionate care.

The campaign was centered around the theme “We see people, not patients.” to show less of the stale and clinical side of healthcare and more of the “human connection” made with healthcare providers.

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Navigating Provider Disputes: Medicare Marketing Strategies for Payers

Navigating Provider Disputes: Medicare Marketing Strategies for Payers

Disputes between payers and providers can disrupt the healthcare landscape, leaving Medicare members uncertain about their coverage and healthcare access. While these disputes pose challenges to consumers, they also present a unique opportunity for competitor health plans to step in and offer stability. Health plans that prepare for these situations can use strategic messaging and agile campaigns to retain their current base and attract new members that are seeking clarity and support. Here's how to navigate these disruptions effectively.

When Competitors Exit the Market: A Medicare Marketing Playbook

When Competitors Exit the Market: A Medicare Marketing Playbook

When a Medicare competitor exits the market, its departure can create a window for health plans to attract disenfranchised members who are seeking new coverage options. Early preparation is especially important because these opportunities often arise with limited notice, leaving health plans scrambling to respond. To turn competitor market exits into growth opportunities, health plans need to prioritize early detection, flexible media strategies and ready-to-go creative assets. Here's how to prepare.

Introducing the Media Logic Client Portal: A New Way to Collaborate and Optimize

Introducing the Media Logic Client Portal: A New Way to Collaborate and Optimize

In today's competitive healthcare market, especially within Medicare Advantage, timely access to actionable data is more important than ever. That's why Media Logic's new Client Portal can give our clients an edge. Designed to consolidate vital data and insights in one place, the portal empowers our clients to make smarter, faster decisions while deepening collaboration with their Media Logic team. Learn more about the Client Portal.