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Consumer insights lead to stronger brand.

Media Logic developed a multimedia campaign and new brand tone and imagery to help Bassett amplify consumer preference and defend market share against encroaching competitors.

Consumer research showed that Bassett was well-regarded in terms of quality and technology across its central New York footprint. The research also showed, however, that the rural health system needed to reclaim its position as a provider of personal, compassionate care.

The campaign was centered around the theme “We see people, not patients.” to show less of the stale and clinical side of healthcare and more of the “human connection” made with healthcare providers.

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Chase

Targeting audience segments across life cycle.

Media Logic has partnered with Chase on a wide range of successful card marketing efforts across the customer lifecycle, employing a broad spectrum of traditional and digital media — and targeting an expansive range of audience segments including affluent, co-brand customers, small businesses and more.

  • Financial Services

GE Idea Works

App development engages with inventors and startups.

GE has countless patents ready to be leveraged for innovative new products. In order to make those patents more accessible, and to fuel conversation and collaboration with potential partners, Media Logic developed an iOS and Android “patent finder” app.

  • B2B

See our latest posts.

“Coupon Book” Card Marketing

“Coupon Book” Card Marketing

Although Gen Zers are responsive to premium cards, various earning reports indicate that that they are also value-focused and eager to "do the math." To help justify steep annual fees, portfolio managers have focused on encouraging premium cardholders to take advantage of a barrage of statement credits, now often referred to as the new "coupon book."

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Introducing PersonaLAB™ by Media Logic

Introducing PersonaLAB™ by Media Logic

Media Logic's PersonaLAB™ is a new strategic tool that brings buyer personas to life to guide our team's creative and messaging development, shape media targeting and enable sales teams.

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