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Consumer insights lead to stronger brand.

Media Logic developed a multimedia campaign and new brand tone and imagery to help Bassett amplify consumer preference and defend market share against encroaching competitors.

Consumer research showed that Bassett was well-regarded in terms of quality and technology across its central New York footprint. The research also showed, however, that the rural health system needed to reclaim its position as a provider of personal, compassionate care.

The campaign was centered around the theme “We see people, not patients.” to show less of the stale and clinical side of healthcare and more of the “human connection” made with healthcare providers.

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Chase

Targeting audience segments across life cycle.

Media Logic has partnered with Chase on a wide range of successful card marketing efforts across the customer lifecycle, employing a broad spectrum of traditional and digital media — and targeting an expansive range of audience segments including affluent, co-brand customers, small businesses and more.

  • Financial Services

GE Idea Works

App development engages with inventors and startups.

GE has countless patents ready to be leveraged for innovative new products. In order to make those patents more accessible, and to fuel conversation and collaboration with potential partners, Media Logic developed an iOS and Android “patent finder” app.

  • B2B

See our latest posts.

Your Buyers Are Asking AI Before They Ask You

Your Buyers Are Asking AI Before They Ask You

Your buyers are building vendor shortlists in ChatGPT before they ever reach your site, and your analytics can't see it. Here's what that means for B2B pipeline, why strong SEO brands still go missing in AI answers, and where to start.

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As Trust in AI Grows, Baby Boomers Are Quietly Reshaping How They Shop

As Trust in AI Grows, Baby Boomers Are Quietly Reshaping How They Shop

The “baby boomer” consumer segment controls a historic share of the nation’s wealth, and how they research and choose products is evolving. Media Logic’s 2026 Consumer In Sights (CIS) survey of older adults’ media preferences looked closely at this demographic; specifically focusing on how digital confidence, channel use, and comfort with AI are evolving among adults ages […]

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Card Opportunity: Squarely in the Middle

Card Opportunity: Squarely in the Middle

The last year was dominated by the overhaul of premium credit cards and their corresponding marketing campaigns. Big players contemporized products by refreshing them for a new generation, adjusting annual fees upwards, and either adding new perks or "zhushing-up" existing perks. This included heavy-hitters Chase (Sapphire Reserve) and American Express (The Platinum Card) among others. Recent new entrants (i.e. Robinhood, Bilt) suggest an unstoppable focus on the super prime segment.

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