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Consumer insights lead to stronger brand.

Media Logic developed a multimedia campaign and new brand tone and imagery to help Bassett amplify consumer preference and defend market share against encroaching competitors.

Consumer research showed that Bassett was well-regarded in terms of quality and technology across its central New York footprint. The research also showed, however, that the rural health system needed to reclaim its position as a provider of personal, compassionate care.

The campaign was centered around the theme “We see people, not patients.” to show less of the stale and clinical side of healthcare and more of the “human connection” made with healthcare providers.

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Contactless card marketing from Chase & Visa

Contactless Cards Are Finally Ready for Prime Time (No, This Time We *Really* Mean It!)

Contactless payments have been something of a white whale for close to 20 years now: always out there, just about to catch-on, if only… But now, the majority of all in-person transactions in the U.S. take place on contactless-enabled terminals, customers are ready for a faster checkout *and* the nation’s largest issuer of credit cards recently announced plans to roll out 100 million contactless cards in 2019.